마케팅

마케팅 강좌는 고객의 생활 전반에 걸쳐 고객 행동에 영향을 미치는 전략을 가르칩니다. 마케팅 전략, 브랜드 구축, 광고, 예산 할당, 사업 목표를 달성하기 위한 디지털 및 소셜 미디어 채널 활동 등에 관련한 기본 사항을 학습하실 수 있습니다.

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Marketing Analytics
University of Virginia
Marketing Analytics
COURSE
Marketing in a Digital World
University of Illinois at Urbana-Champaign
Marketing in a Digital World
COURSE
The Strategy of Content Marketing
University of California, Davis
The Strategy of Content Marketing
COURSE
Brand Management: Aligning Business, Brand and Behaviour
University of London
Brand Management: Aligning Business, Brand and Behaviour
COURSE
Introduction to Personal Branding
University of Virginia
Introduction to Personal Branding
COURSE
Introduction to Marketing
University of Pennsylvania
Introduction to Marketing
COURSE
Viral Marketing and How to Craft Contagious Content
University of Pennsylvania
Viral Marketing and How to Craft Contagious Content
COURSE
Introduction to Search Engine Optimization
University of California, Davis
Introduction to Search Engine Optimization
COURSE
Marketing Digital
Universidade de São Paulo
Marketing Digital
COURSE
Market Research and Consumer Behavior
IE Business School
Market Research and Consumer Behavior
COURSE
What is Social?
Northwestern University
What is Social?
COURSE
Search Engine Optimization Fundamentals
University of California, Davis
Search Engine Optimization Fundamentals
COURSE
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
University of Illinois at Urbana-Champaign
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
COURSE
Gamification
University of Pennsylvania
Gamification
COURSE
Digital Media and Marketing Strategies
University of Illinois at Urbana-Champaign
Digital Media and Marketing Strategies
COURSE
Sports Marketing
Northwestern University
Sports Marketing
COURSE
Marketing Verde
Universidad de los Andes
Marketing Verde
COURSE
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
IE Business School
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
COURSE
Brand and Product Management
IE Business School
Brand and Product Management
COURSE

    마케팅에 대한 자주 묻는 질문

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.