마케팅

마케팅 강좌는 고객의 생활 전반에 걸쳐 고객 행동에 영향을 미치는 전략을 가르칩니다. 마케팅 전략, 브랜드 구축, 광고, 예산 할당, 사업 목표를 달성하기 위한 디지털 및 소셜 미디어 채널 활동 등에 관련한 기본 사항을 학습하실 수 있습니다.

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필터링 기준:
169 결과
정렬 기준:
Brand Management: Aligning Business, Brand and Behaviour

Brand Management: Aligning Business, Brand and Behaviour

University of London
강좌
5점 만점에 4.9점을 받았습니다. 2798 리뷰
Viral Marketing and How to Craft Contagious Content

Viral Marketing and How to Craft Contagious Content

University of Pennsylvania
강좌
Introduction to Marketing

Introduction to Marketing

University of Pennsylvania
강좌
Marketing Analytics

Marketing Analytics

University of Virginia
강좌
5점 만점에 4.7점을 받았습니다. 4994 리뷰
The Strategy of Content Marketing

The Strategy of Content Marketing

University of California, Davis
강좌
5점 만점에 4.5점을 받았습니다. 2392 리뷰
Marketing in a Digital World

Marketing in a Digital World

University of Illinois at Urbana-Champaign
강좌
5점 만점에 4.7점을 받았습니다. 12103 리뷰
Introduction to Social Media Marketing

Introduction to Social Media Marketing

Facebook
강좌
5점 만점에 4.8점을 받았습니다. 69 리뷰
Gamification

Gamification

University of Pennsylvania
강좌
Introduction to Search Engine Optimization

Introduction to Search Engine Optimization

University of California, Davis
강좌
5점 만점에 4.6점을 받았습니다. 6177 리뷰
Marketing Digital

Marketing Digital

Universidade de São Paulo
강좌
5점 만점에 4.8점을 받았습니다. 1454 리뷰
Sports Marketing

Sports Marketing

Northwestern University
강좌
5점 만점에 4.7점을 받았습니다. 640 리뷰
What is Social?

What is Social?

Northwestern University
강좌
5점 만점에 4.6점을 받았습니다. 3450 리뷰
Search Engine Optimization Fundamentals

Search Engine Optimization Fundamentals

University of California, Davis
강좌
5점 만점에 4.7점을 받았습니다. 2111 리뷰
Introduction to the Digital Advertising Landscape

Introduction to the Digital Advertising Landscape

University of Colorado Boulder
강좌
5점 만점에 4.5점을 받았습니다. 185 리뷰
Arts and Heritage Management

Arts and Heritage Management

Università Bocconi
강좌
5점 만점에 4.8점을 받았습니다. 775 리뷰
Digital Media and Marketing Strategies

Digital Media and Marketing Strategies

University of Illinois at Urbana-Champaign
강좌
5점 만점에 4.5점을 받았습니다. 2066 리뷰

    마케팅에 대한 자주 묻는 질문

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.