마케팅

마케팅 강좌는 고객의 생활 전반에 걸쳐 고객 행동에 영향을 미치는 전략을 가르칩니다. 마케팅 전략, 브랜드 구축, 광고, 예산 할당, 사업 목표를 달성하기 위한 디지털 및 소셜 미디어 채널 활동 등에 관련한 기본 사항을 학습하실 수 있습니다.

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Graphic Design
California Institute of the Arts
Graphic Design
특화 과정
디지털 마케팅
University of Illinois at Urbana-Champaign
디지털 마케팅
특화 과정
Search Engine Optimization (SEO)
University of California, Davis
Search Engine Optimization (SEO)
특화 과정
Social Media Marketing
Northwestern University
Social Media Marketing
특화 과정
Marketing Mix Implementation
IE Business School
Marketing Mix Implementation
특화 과정
Marketing Strategy
IE Business School
Marketing Strategy
특화 과정
Digital Advertising Strategy
University of Colorado Boulder
Digital Advertising Strategy
특화 과정
Branding: The Creative Journey
IE Business School
Branding: The Creative Journey
특화 과정
Pricing Strategy Optimization
University of Virginia
Pricing Strategy Optimization
특화 과정
Content Strategy for Professionals
Northwestern University
Content Strategy for Professionals
특화 과정
Основы Digital Маркетинга
National Research University Higher School of Economics
Основы Digital Маркетинга
특화 과정
Market Research
University of California, Davis
Market Research
특화 과정
Marketing Digital
Universidad Austral
Marketing Digital
특화 과정
Marketing con Redes Sociales
Tecnológico de Monterrey
Marketing con Redes Sociales
특화 과정
International Marketing & Cross Industry Growth
Yonsei University
International Marketing & Cross Industry Growth
특화 과정
Recommender Systems
University of Minnesota
Recommender Systems
특화 과정
Foundations of Marketing Analytics
Emory University
Foundations of Marketing Analytics
특화 과정
Implementación del Marketing Mix
IE Business School
Implementación del Marketing Mix
특화 과정
Analysing: Numeric and digital literacies
Macquarie University
Analysing: Numeric and digital literacies
특화 과정

    마케팅에 대한 자주 묻는 질문

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.