Alexander Didenko is Assistant Professor in the Financial University under the Government of Russian Federation, Head of the Laboratory of Managerial Neuroscience in the Institute of Business Studies RANEPA, and visiting professor at the School of Advanced Studies, University of Tyumen. In his past career he created algorithms for trading in financial markets, was banking and education executive. Later he co-founded several startups, in which he contributed his skills and knowledge in marketing and data science; one of these startups is 70! – company, currently involved in R&D on vibrant decentralized finance sector. In 2003 he acquired PhD degree from Plekhanov Russian University of Economics. His dissertation was at the interception of behavioral economics and data science. As researcher he initially was interested in quantitative and psychological aspects of decision-making under uncertainty/risk, and studies, applying principles and models of complexity science to the field of financial economics. Later his interests extended and now include institutional economics, innovation and business studies, and neuroscientific aspects of economics and management.