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배울 내용

  • Define and categorize your customers and their needs.

  • Compare your business to competitors to define your competitive advantage.

  • Express your Customer Value Proposition (CVP).

  • Develop a pricing strategy for your business.

귀하가 습득할 기술

Customer Value Proposition (CVP) DevelopmentStrategic PricingCompetitive Advantage AnalysisCompetitive Analysis
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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
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강의 계획 - 이 강좌에서 배울 내용

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Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

완료하는 데 4시간 필요
6개 동영상 (총 18분), 19 개의 읽기 자료, 1 개의 테스트
6개의 동영상
Customer segmentation3m
Maximizing value in the Customer Buying Process3m
Exploring competitive differentiation2m
Introducing the Customer Value Proposition2m
Selecting a pricing model4m
19개의 읽기 자료
Getting started10m
Your future customers and markets10m
The benefits of segmenting your customers5m
Segmenting your target customers (Exercise 1)10m
The Customer Buying Process10m
Review your Customer Buying Process with your team (Exercise 3)10m
Considering your competition2m
Identifying your competitors (Exercise 4)20m
Finding more information on your competitors10m
Differentiating yourself from your competitors5m
The Customer Value Proposition2m
Understanding the difference between B2B and B2C CVPs5m
Using your CVP to support your business 2m
Your CVP and pricing strategy2m
Exploring innovative pricing approaches5m
Developing your pricing strategy20m
Recording your progress10m
Congratulations10m
Progressing to the next course in 10,000 Women2m
1개 연습문제
End of course assessment30m

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FUNDAMENTALS OF CUSTOMERS AND COMPETITION, WITH GOLDMAN SACHS 10,000 WOMEN의 최상위 리뷰

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자주 묻는 질문

  • 강의 및 과제 이용 권한은 등록 유형에 따라 다릅니다. 청강 모드로 강좌를 수강하면 대부분의 강좌 자료를 무료로 볼 수 있습니다. 채점된 과제를 이용하고 수료증을 받으려면 청강 도중 또는 이후에 수료증 경험을 구매해야 합니다. 청강 옵션이 표시되지 않는 경우:

    • 강좌에서 청강 옵션을 제공하지 않을 수 있습니다. 대신 무료 평가판을 사용하거나 재정 지원을 신청할 수 있습니다.
  • Goldman Sachs 10,000 Women is a collection of 10 courses which provide a practical business education – strengthening your business knowledge, skills and plans for growth. The courses are suitable for any entrepreneur looking to take their business to the next level.

  • There is not a certificate offered for completion of individual courses in the 10,000 Women collection. (The FAQ above is a standard Coursera message and does not apply to this course.)

  • No. Goldman Sachs 10,000 Women offers a flexible online learning experience. You can take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Participants find that completing all 10 courses enables them to explore all the key elements of their business and develop a thorough plan for their business’s growth.

  • The course is entirely free for all participants.

  • The course has been designed with approximately five hours of engagement. You can take as long as you need to complete the course without losing access.

  • If you want more time to complete the course, or wish to return to it later, Coursera may prompt you to reset your deadlines. This doesn’t affect your progress, but you will need to reset so you see can the most up-to-date course content and take the quizzes. It takes seconds and is very easy.

  • By completing the course, you will gain skills and strategies for developing your business growth, focussed on refining your key business growth opportunity, essential for successful business growth. Once you complete the course, you will also receive additional learning materials to further support your business, including video, exercises and detailed guidance on related topics to further expand your skills and knowledge.

  • If you choose to complete all 10 courses, you will explore and develop all the key areas to promote and plan your business’s growth. You will also be able to fully develop your Business Growth Plan (BGP). Your BGP is a valuable output and provides a framework for your business opportunity. It encourages you to analyze yourself, your business and environment, and guides your business growth. You can develop your BGP by completing a series of exercises in the 10 courses of Goldman Sachs 10,000 Women.

    Eligible participants who complete all 10 courses will also be invited to join the Goldman Sachs 10,000 Women Alumni Community, offering a range of benefits to further your business growth including events, further training and fellowship opportunities. Visit the Goldman Sachs 10,000 Women site to find out more.

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