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  • Strengthen your business's brand, and set clear marketing goals and strategies.

  • Explore various digital marketing tools that you can use to reach your customer segments.

  • Refine your sales process, and measure sales success.

  • Identify appropriate metrics to measure brand, marketing and sales effectiveness.

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Market ResearchMarketing Strategy DevelopmentValue Proposition AnalysisBrand Identity and Management

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강의 계획 - 이 강좌에서 배울 내용

1

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Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

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4개 동영상 (총 13분), 23 개의 읽기 자료, 1 개의 테스트
4개의 동영상
Identifying the right marketing tools for your business3m
Introduction to the sales process3m
Understanding the role of analytics packages4m
23개의 읽기 자료
Getting started10m
Developing your marketing and sales for growth2m
Marketing goals and objectives15m
Identifying goals and strategic objectives for your business (Exercise 1)10m
Branding10m
Identifying a strong brand5m
Reviewing your brand10m
Product/service development5m
Reach2m
Planning effective marketing5m
Reviewing digital marketing tools and best practice10m
Selecting tools to help you achieve your objectives2m
Sales2m
Planning and analyzing sales using the Sales Funnel (Exercise 5)10m
Strategic planning for your sales activities10m
Using analytics in your marketing and sales2m
Typical features of an analytics platform5m
Evaluating your marketing and sales activities10m
Selecting the right metrics for your growth opportunity5m
Reviewing your Strategic Marketing and Sales Chart (Exercise 7)2m
Recording your progress10m
Congratulations10m
Progressing to the next course in 10,000 Women2m
1개 연습문제
End of course assessment

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • Goldman Sachs 10,000 Women is a collection of 10 courses which provide a practical business education – strengthening your business knowledge, skills and plans for growth. The courses are suitable for any entrepreneur looking to take their business to the next level.

  • No. Goldman Sachs 10,000 Women offers a flexible online learning experience. You can take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Participants find that completing all 10 courses enables them to explore all the key elements of their business and develop a thorough plan for their business’s growth.

  • There is not a certificate offered for completion of individual courses in the 10,000 Women collection. (The FAQ above is a standard Coursera message and does not apply to this course.)

  • The course is entirely free for all participants.

  • The course has been designed with approximately five hours of engagement. You can take as long as you need to complete the course without losing access.

  • If you want more time to complete the course, or wish to return to it later, Coursera may prompt you to reset your deadlines. This doesn’t affect your progress, but you will need to reset so you see can the most up-to-date course content and take the quizzes. It takes seconds and is very easy.

  • By completing the course, you will gain skills and strategies for developing your business growth, focussed on refining your key business growth opportunity, essential for successful business growth. Once you complete the course, you will also receive additional learning materials to further support your business, including video, exercises and detailed guidance on related topics to further expand your skills and knowledge.

  • If you choose to complete all 10 courses, you will explore and develop all the key areas to promote and plan your business’s growth. You will also be able to fully develop your Business Growth Plan (BGP). Your BGP is a valuable output and provides a framework for your business opportunity. It encourages you to analyze yourself, your business and environment, and guides your business growth. You can develop your BGP by completing a series of exercises in the 10 courses of Goldman Sachs 10,000 Women.

    Eligible participants who complete all 10 courses will also be invited to join the Goldman Sachs 10,000 Women Alumni Community, offering a range of benefits to further your business growth including events, further training and fellowship opportunities. Visit the Goldman Sachs 10,000 Women site to find out more.

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