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완료하는 데 약 11시간 필요
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강의 계획 - 이 강좌에서 배울 내용

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1

1

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Maintaining your Customer Base

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8개 동영상 (총 41분), 5 개의 읽기 자료, 1 개의 테스트
8개의 동영상
Importance of Customer Loyalty9m
Types of Switching Costs9m
Customer Value and Switching5m
Old Suppliers7m
Customers3m
New Suppliers2m
Wrap Up1m
5개의 읽기 자료
Course Overview10m
How to Use Discussion Forums10m
Resource: Lecture Slides10m
Get to Know Your Classmates10m
Complete Slide Deck Week 110m
1개 연습문제
Maintaining your Customer Base22m
2

2

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Determine your Prices Wisely

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8개 동영상 (총 29분), 2 개의 읽기 자료, 1 개의 테스트
8개의 동영상
Price Discrimination I: Reasons to Discriminate2m
Price Discrimination II: Synchronization with Product Differentiation3m
First Degree Price Discrimination3m
Second Degree Price Discrimination10m
Third Degree Price Discrimination3m
Intertemporal Pricing2m
Wrap Up1m
2개의 읽기 자료
Resource: Lecture Slides10m
Complete Slide Deck Week 210m
1개 연습문제
Determine your Prices Wisely24m
3

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Keep Your Business Clean

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9개 동영상 (총 39분), 2 개의 읽기 자료, 1 개의 테스트
9개의 동영상
Reasons for Competition Policy7m
Instruments1m
Cartel Agreements3m
Factors Favoring Cartels1m
Examples3m
Defining Markets and Measuring Market Power11m
Forms of Market Forclosure6m
Wrap Up57
2개의 읽기 자료
Resource: Lecture Slides10m
Complete Slide Deck Week 310m
1개 연습문제
Keep Your Business Clean22m
4

4

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Increase your Returns

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11개 동영상 (총 50분), 2 개의 읽기 자료, 1 개의 테스트
11개의 동영상
Network Goods4m
Network Effects I: Direct Network Effects7m
Network Effects II: Indirect Network Effects4m
Market Structure in Network Industries5m
Economies of Scale3m
Economies of Scope3m
Diseconomies of Scale & Scope3m
Reasons to Buy7m
Reasons to Make5m
Wrap Up1m
2개의 읽기 자료
Resource: Lecture Slides10m
Complete Slide Deck Week 410m
1개 연습문제
Increase your Returns20m

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ADVANCED COMPETITIVE STRATEGY의 최상위 리뷰

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Competitive Strategy and Organization Design 특화 과정 정보

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

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