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Advanced Competitive Strategy(으)로 돌아가기

뮌헨대학교(LMU)의 Advanced Competitive Strategy 학습자 리뷰 및 피드백

4.7
별점
825개의 평가
178개의 리뷰

강좌 소개

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....

최상위 리뷰

AA
2019년 2월 11일

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

AD
2017년 6월 30일

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

필터링 기준:

Advanced Competitive Strategy의 178개 리뷰 중 176~178

교육 기관: Vinnie A

2019년 2월 26일

It seemed this course was actually produced before the first course in the Specialization because it came across as slightly less quality; what I mean is, it seemed as if the producer was still "learning" how to do this compared with the other, which appeared better prepared. Additionally, I believe the explanations for the material presented in the slides could be better, rather than simply stating what appears on the slides, the professor should go into greater detail to explain them -- not just restate what's clearly shown. I should admit 'm more of a beginner to this subject matter, so maybe I'm biased as such, versus the intermediate learners whom the producer may be focused on. But I do think the courses can definitely be improved upon.

교육 기관: Panos T

2015년 12월 17일

while the task of summing up a lot of information in a minimum sized presentation is always a very difficult task, the structure of the material presented was not optimal. This in turn made it difficult for me personally to actually connect the weekly information presented with the overall meaning and the objective of each module. The "why" and "how" of most modules fit to the meaning we are forming (up to week 5 -the point I am leaving this class) is not evident. Last, some of the questions contained ambiguities that could not be reasonably clarified even going back and reviewing the material of the specific segment. Thank you for the offered class in any case.

교육 기관: Daniela d S M

2021년 5월 8일

Estoy muy agradecida por el hecho de que me otorgaran una beca pero los contenidos son muy básicos y no están estructurados de una manera práctica. Deseo que mi comentario no sea tomado a mal sino como una crítica constructiva. Les agradezco nuevamente la beca pero estaba buscando un curso mas avanzado con contenidos mas actualizados.

Atentamente

Daniela De Sousa Mendes