이 강좌는 Facebook 소셜 미디어 마케팅 전문 자격증의 일부입니다.

Daniel Kob

제공자:

Facebook 소셜 미디어 마케팅 전문 자격증Facebook

이 강좌에 대하여

최근 조회 186,907회

This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns.  You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio. At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam.
By the end of this course, you will be able to:
• Structure campaigns in Facebook Ads Manager
• Identify the major components and elements of an ad in Facebook Ads Manager
• Build an ad that aligns with your marketing objectives and target it to your intended audience
• Set a budget, placement, and schedule for your ads in Facebook Ads Manager
• Edit and troubleshoot your ads in Facebook Ads Manager
• Take the exam for Facebook's Digital Marketing Associate Certification
 
This course is intended for people who want to learn how to use Facebook Ads Manager to create, manage and optimize campaigns on Facebook and Instagram and receive the Facebook Digital Marketing Associate Certification. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.  

Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.

공유 가능한 수료증

완료 시 수료증 획득

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

다음 특화 과정의 6개 강좌 중 4번째 강좌:

Facebook 소셜 미디어 마케팅

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

완료하는 데 약 10시간 필요

영어

자막: 프랑스어, 포르투갈어 (유럽), 러시아어, 영어, 스페인어

배울 내용

Structure campaigns in Facebook Ads Manager

Build an ad that aligns with your marketing objectives and target it to your intended audience

Set a budget, placement, and schedule for your ads in Facebook Ads Manager

Become certified as a Facebook Digital Marketing Associate

귀하가 습득할 기술

Social Media MarketingAds ManagerFacebook Advertising

공유 가능한 수료증

완료 시 수료증 획득

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

다음 특화 과정의 6개 강좌 중 4번째 강좌:

Facebook 소셜 미디어 마케팅

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

완료하는 데 약 10시간 필요

영어

자막: 프랑스어, 포르투갈어 (유럽), 러시아어, 영어, 스페인어

강사

강사 평가

4.88/5 (119개의 평가)

Daniel Kob

Marketing Leader & Entrepreneur

15,830명의 학습자

2 Courses

제공자:

Facebook

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.

강의 계획 - 이 강좌에서 배울 내용

콘텐츠 평가99%(1,146개의 평가)

주

주 1

완료하는 데 3시간 필요

First Steps in Facebook Ads Manager

In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Facebook charges for ads and where ads are shown.

완료하는 데 3시간 필요

12개 동영상 (총 51분), 6 개의 읽기 자료, 2 개의 테스트

12개의 동영상

Introduction to the Facebook Social Media Marketing Professional Certificate6m

Advertising with Facebook Ads Manager Overview2m

Introduction to Daniel Kob1m

Careers in Digital Marketing5m

First Steps in Facebook Ads Manager Overview 53

Tools to Advertise on Facebook5m

Ad Placements6m

The Facebook Ad Auction7m

Campaign Structure3m

Set Up Your Ad Account3m

How to Navigate Ads Manager6m

First Steps in Facebook Ads Manager Conclusion1m

6개의 읽기 자료

Advertising with Facebook Course Syllabus10m

How to Be Successful in This Course10m

Professional Certificate Job Search Resources Overview10m

User Interface Note: Professional Certificate Content10m

Community Guidelines10m

Glossary of Terms10m

2개 연습문제

Introduction to Ads Manager Practice Quiz10m

First Steps in Facebook Ads Manager Quiz20m

주

주 2

완료하는 데 2시간 필요

Determine Your Campaign Objective and Budget

In the second week of this course, you’ll learn how to match your marketing goals to the right Facebook campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.

완료하는 데 2시간 필요

7개 동영상 (총 29분), 4 개의 읽기 자료, 2 개의 테스트

7개의 동영상

Determine Your Campaign Objective and Budget Overview1m

Set a Campaign Objective6m

Examples of Campaigns in Ads Manager 2m

Determine Your Campaign Budget4m

Set a Budget in Ads Manager3m

Campaign Bid Strategies9m

Determine Your Campaign Objective and Budget Conclusion1m

4개의 읽기 자료

Overview of Available Campaign Objectives10m

Determine Whether You Fall into a Special Advertising Category10m

Campaign Bid Strategy Guide10m

A/B Testing10m

2개 연습문제

Find the Campaign Objective that Matches Your Business Goal Practice Quiz10m

Determine Your Campaign Objective and Budget Quiz15m

주

주 3

완료하는 데 2시간 필요

Select Your Audience, Platforms and Schedule

In this week, you’ll learn how to select the audience for your ad campaign and how to use the Facebook pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.

완료하는 데 2시간 필요

12개 동영상 (총 64분), 2 개의 읽기 자료, 2 개의 테스트

12개의 동영상

Select Your Audience, Placements and Schedule Overview1m

Introduction to Audiences in Ads Manager7m

The 3 Types of Audience6m

Core Audiences7m

Introduction to Facebook Pixel6m

Custom Audiences7m

Lookalike Audiences6m

Choose Ad Placements in Ads Manager5m

Optimization & Spending Controls5m

Schedule Your Ad Set3m

Estimate Your Audience Reach6m

Select Your Audience, Placements and Schedule Conclusion1m

2개의 읽기 자료

Targeting Options for Core Audiences10m

Overview of Available Ad Placements10m

2개 연습문제

Creating an Audience in Ads Manager Practice Quiz10m

Select Your Audience, Placements and Schedule Quiz20m

주

주 4

완료하는 데 2시간 필요

Create Your Ads and Evaluate Your Campaign Results

This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.

완료하는 데 2시간 필요

8개 동영상 (총 42분), 3 개의 읽기 자료, 2 개의 테스트

8개의 동영상

Create Your Ads and Evaluate Your Campaign Results Overview1m

Ad Formats6m

Create Your Ads in Ads Manager6m

Edit and Troubleshoot Your Campaign7m

Understand Your Campaign Performance6m

Analyze Your Campaign Results7m

How the Campaign Objective Determines Your Key Metrics5m

Create Your Ads and Evaluate Your Campaign Results Conclusion1m

3개의 읽기 자료

Overview of Available Ad Formats10m

Adhering to Policies in Ads Manager 10m

Guide: Analyzing Your Campaign Results10m

2개 연습문제

How to Create Your Ads in Ads Manager Practice Quiz15m

Create Your Ads and Evaluate Your Campaign Results Quiz15m

Facebook 소셜 미디어 마케팅 전문 자격증 정보

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.

자주 묻는 질문

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