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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 5개 강좌 중 5번째 강좌:
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강의 계획 - 이 강좌에서 배울 내용

1

1

완료하는 데 4시간 필요

Course Overview and Week 1-Analysis of Business Problems: Capstone

완료하는 데 4시간 필요
12개 동영상 (총 53분), 3 개의 읽기 자료, 1 개의 테스트
12개의 동영상
What is Gas Gas? Company Promo Video3m
1. Week 1 Intro1m
2. The Role of the Manager3m
3. Structured vs. Unstructured Problems7m
4. Finding Solutions to Unstructured Problems7m
5. Introducing Six Steps to Solving Problems7m
6. Criteria and Alternatives6m
7. From Analysis to Action4m
8. Hamlet & Othello3m
9. What’s Next2m
Interview with Ramon Puente5m
3개의 읽기 자료
Course Overview & Syllabus5m
Required Reading: IESE's Six-Step Process10m
Required Reading: GAS GAS Case1시간 30분
2

2

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Week 2: GAS GAS Marketing Problem

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4개 동영상 (총 14분), 1 개의 읽기 자료, 1 개의 테스트
4개의 동영상
2. Consumer Considerations and Branding3m
3. Pricing and Channel Considerations3m
Interview with Ramon Puente: The Marketing Problem5m
1개의 읽기 자료
About Week 2: GAS GAS Marketing Problem2m
3

3

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Week 3: GAS GAS Finance Problem

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5개 동영상 (총 19분), 1 개의 읽기 자료, 1 개의 테스트
5개의 동영상
2. Understand GAS GAS5m
3. The Financial Effect of Partnering with KTM4m
4. Integrate Finance in Strategy4m
Interview with Ramon Puente: The Finance Problem2m
1개의 읽기 자료
About Week 3: GAS GAS Finance Problem2m
4

4

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Week 4: GAS GAS Organizational Behavior Problem

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5개 동영상 (총 30분), 1 개의 읽기 자료, 1 개의 테스트
5개의 동영상
2. Degree of Teamness on Board5m
3. GAS GAS Employees7m
4. Week 4 Recap2m
Interview with Ramon Puente: The Managing People Problem6m
1개의 읽기 자료
About Week 4: GAS GAS Organizational Behavior Problem2m

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ANALYSIS OF BUSINESS PROBLEMS의 최상위 리뷰

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Foundations of Management 특화 과정 정보

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career....
Foundations of Management

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