About this Course
최근 조회 84,877

다음 전문 분야의 5개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 14시간 필요

권장: 4 weeks, 3-5 hours per week...


자막: 영어, 아랍어, 중국어 (간체자)

귀하가 습득할 기술

Data AnalysisBusiness AnalysisBusiness AnalyticsBusiness Process

다음 전문 분야의 5개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 14시간 필요

권장: 4 weeks, 3-5 hours per week...


자막: 영어, 아랍어, 중국어 (간체자)

Course을(를) 수강하는 학습자

  • Business Analysts
  • Process Analysts
  • Data Analysts
  • Auditors
  • Marketing Analysts

강의 계획 - 이 강좌에서 배울 내용

완료하는 데 28분 필요

About This Specialization and Course

2개 동영상 (총 8분), 2 readings
2개의 동영상
2개의 읽기 자료
Specialization Overview10m
Course Overview10m
완료하는 데 2시간 필요

Introducing Business Metrics

11개 동영상 (총 90분), 1 reading, 1 quiz
11개의 동영상
Distinguishing Revenue, Profitability, and Risk Metrics6m
Distinguishing Traditional and Dynamic Metrics6m
Egger’s Roast Coffee Case Study Part 1 – Definitions13m
Egger’s Roast Coffee Case Study Part 2 – How a Profitable, Growing Company can go Bankrupt12m
Revenue Metrics – Traditional Enterprise Sales Funnel8m
Revenue Metrics - Amazon.com as a Leading Example of Use of Dynamic Metrics - Part 18m
Revenue Metrics - Amazon.com as a Leading Example of Use of Dynamic Metrics - Part 26m
Profitability/Efficiency Metrics: Inventory Management10m
Profitability/Efficiency Metrics: Hotel Room Occupancy Optimization9m
Risk Metrics: Leverage and Reputational Risk4m
1개의 읽기 자료
Egger's Roast Coffee Cash Flow and P&L Statements10m
1개 연습문제
Business Metrics30m
완료하는 데 2시간 필요

Working in the Business Data Analytics Marketplace

15개 동영상 (총 77분), 2 readings, 1 quiz
15개의 동영상
The Business Analyst7m
An Interview with Business Analyst Shambhavi Vashishtha6m
Distinguishing the Business Data Analyst and Business Analyst Roles3m
An Interview with Business Data Analyst Tiffany Yu4m
The Data Scientist5m
An Interview with Data Scientist Dai Li4m
The Senior Software Engineer2m
Overview of 5 Types of Companies as They Relate to Big Data4m
Traditional Strategic Business Consulting4m
Bricks-and-Mortar Companies7m
Barnes and Noble Case Study4m
Strategic Business Consulting - Focus on Software/IT Systems Integration3m
Hardware and Software Companies7m
Digital Companies5m
2개의 읽기 자료
Summary of Job Requirements for Data-Centric Roles10m
20-Item Checklist for Evaluating A Business10m
1개 연습문제
Working in the Business Data Analytics Marketplace30m
완료하는 데 2시간 필요

Going Deeper into Business Metrics

7개 동영상 (총 63분), 1 reading, 1 quiz
7개의 동영상
Web Marketing - AdWord Metrics7m
Web Marketing - Segmentation5m
Financial Services Metrics - Money Management and Investing13m
The Equivalence of Different Returns –The Sharpe Ratio8m
Four Types of Money Managers and Their Performance Metrics14m
Venture Capital and Private Equity Investors6m
1개의 읽기 자료
Links Cited In AdWords Metric Video10m
1개 연습문제
Going Deeper into Business Metrics30m
완료하는 데 2시간 필요

Applying Business Metrics to a Business Case Study

1 reading, 1 quiz
1개의 읽기 자료
A Look Ahead10m
1094개의 리뷰Chevron Right


이 강좌를 수료한 후 새로운 경력 시작하기


이 강좌를 통해 확실한 경력상 이점 얻기


급여 인상 또는 승진하기

Business Metrics for Data-Driven Companies의 최상위 리뷰

대학: ACNov 3rd 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept

대학: JJFeb 27th 2017

It's the first course from the specification, which makes us better understand the necessary business metrics for data-driven companies, and it is a good entry for following modules. Help me a lot.



Daniel Egger

Executive in Residence and Director, Center for Quantitative Modeling
Pratt School of Engineering, Duke University

Jana Schaich Borg

Assistant Research Professor
Social Science Research Institute

듀크대학교 정보

Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world....

MySQL 전문가 과정: 비즈니스를 위한 분석 테크닉 전문 분야 정보

Formulate data questions, explore and visualize large datasets, and inform strategic decisions. In this Specialization, you’ll learn to frame business challenges as data questions. You’ll use powerful tools and methods such as Excel, Tableau, and MySQL to analyze data, create forecasts and models, design visualizations, and communicate your insights. In the final Capstone Project, you’ll apply your skills to explore and justify improvements to a real-world business process. The Capstone Project focuses on optimizing revenues from residential property, and Airbnb, our Capstone’s official Sponsor, provided input on the project design. Airbnb is the world’s largest marketplace connecting property-owner hosts with travelers to facilitate short-term rental transactions. The top 10 Capstone completers each year will have the opportunity to present their work directly to senior data scientists at Airbnb live for feedback and discussion....
MySQL 전문가 과정: 비즈니스를 위한 분석 테크닉

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

  • No. Completion of a Coursera course does not earn you academic credit from Duke; therefore, Duke is not able to provide you with a university transcript. However, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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