In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign.
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Fundraising and Development 특화 과정캘리포니아 대학교 데이비스 캠퍼스이 강좌에 대하여
최근 조회 3,749회
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공유 가능한 수료증
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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 2번째 강좌:
초급 단계
완료하는 데 약 17시간 필요
영어
자막: 영어
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 2번째 강좌:
초급 단계
완료하는 데 약 17시간 필요
영어
자막: 영어
제공자:
캘리포니아 대학교 데이비스 캠퍼스
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
강의 계획표 - 이 강좌에서 배울 내용
완료하는 데 5시간 필요
The Science and Practice of Annual Giving
In this module, you will be able to define and describe common annual giving terminology. You will be able to identify the channels for annual giving and define your audience and build strategies based on data. You will be able to examine and analyze the fundamentals of successful direct mail and email programs and write impactful solicitations. You will be able to identify the fundamentals of telephone outreach and solicitation and develop scripts and ask ladders. You will be able to examine pledge fulfillment strategies and how to use them.
완료하는 데 5시간 필요
8개 동영상 (총 65분), 5 개의 읽기 자료, 2 개의 테스트
완료하는 데 3시간 필요
Leadership Annual Giving
In this module, you will be able to develop a portfolio of annual giving donors. You'll be able to discuss ideas and best practices for securing a face-to-face donor visit. You will be able to demonstrate how to successfully qualify and solicit a high-value annual donor. You will be able to apply strategies to build relationships with donors to help them achieve their philanthropic goals.
완료하는 데 3시간 필요
5개 동영상 (총 48분)
완료하는 데 3시간 필요
Memberships and Events
In this module, you will be able to compare the fundraising techniques of dues-based membership organizations. You will be able to examine the keys to successful fundraising events, and you will be able to create a plan to engage members and donors throughout the year.
완료하는 데 3시간 필요
5개 동영상 (총 35분), 1 개의 읽기 자료, 2 개의 테스트
완료하는 데 5시간 필요
Bringing it All Together - The Multi-Channel Approach
In this module, you will be able to examine the fundamentals of a multi-channel approach to fundraising. You will be able to develop a multi-channel strategy and you will be able to consider the feedback you have received throughout the course and put together a final portfolio piece.
완료하는 데 5시간 필요
5개 동영상 (총 28분), 3 개의 읽기 자료, 2 개의 테스트
검토
- 5 stars58.33%
- 4 stars22.22%
- 3 stars8.33%
- 2 stars5.55%
- 1 star5.55%
ANNUAL CAMPAIGNS: BUILDING A CASE FOR SUPPORT의 최상위 리뷰
DP 제공2019년 10월 29일
I think the info was good. However, I am extremely frustrated with the lack of participation so I can get my assignments graded, as well as grading others.
Fundraising and Development 특화 과정 정보
Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals.
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