This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.
Applying Data Analytics in Marketing일리노이대학교 어버너-섐페인캠퍼스
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APPLYING DATA ANALYTICS IN MARKETING의 최상위 리뷰
This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course
it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation
Very informative. Good beginning to start the journey into analytics for marketers.
Very informative and nice presentation and interactive sessions.