About this Course
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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

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일정에 따라 마감일을 재설정합니다.

완료하는 데 약 13시간 필요

권장: 5 weeks of study, 3-4 hours/week...

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자막: 영어

귀하가 습득할 기술

FundraisingCustomer Relationship Management (CRM)ManagementMarketing

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 13시간 필요

권장: 5 weeks of study, 3-4 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 5시간 필요

CURATORSHIP Vs. MANAGEMENT

Curators & Managers: What do art and heritage need? How do products generate value for the customer and how so those customers value these products and their quality....
10 videos (Total 75 min), 6 readings, 3 quizzes
10개의 동영상
1.1 Heritage Management: An Introduction8m
1.2 Heritage Definition: The Role of UNESCO in Defining Tangible Heritage6m
1.3 Heritage Definition: The Role of UNESCO in Defining Intangible Heritage9m
1.4 What is Art Management?6m
1.5 The Artist, Institution, and Consumer8m
1.6 The Benefit of Art Consumption9m
1.7 Service Management to Support Cultural Consumption (Part 1)9m
1.8 Service Management to Support Cultural Consumption (Part 2)9m
1.9 Wrap Up2m
6개의 읽기 자료
Grading Policy10m
Additional Readings and Links10m
Contents and Interviews Map10m
The #BocconiArtsGram Project10m
Slide set WEEK 110m
Information About Quizzes10m
2개 연습문제
Quiz WEEK 1 - SESSION 110m
Quiz WEEK 1 - SESSION 210m
2
완료하는 데 1시간 필요

HERITAGE AND THE MARKETPLACE: A DELICATE EQUILIBRIUM

"Art for art's sake." Does it still work? How important is the role of visitors to a museum or an audience in a theatre for defining an institution's cultural offering?...
7 videos (Total 51 min), 1 reading, 2 quizzes
7개의 동영상
2.2 Product Orientation vs. Market Orientation7m
2.3 The Concept of Quality10m
2.4 Customer Value and Value Proposition5m
2.5 Building Visitors’ Participation14m
2.6 Targeting and Segmenting9m
2.7 Wrap Up1m
1개의 읽기 자료
Slide Set WEEK 210m
2개 연습문제
Quiz WEEK 2 - SESSION 110m
Quiz WEEK 2 - SESSION 210m
3
완료하는 데 1시간 필요

EMOTIONS Vs. RATIOS: HEDONIC CONSUMPTION AND THE ROLE OF EXPERIENCE

How do consumers and visitors make their choice? How does the environment have an effect on consumers' behavior? How can consumers and visitors be leveraged to co-create experiences? Learning how emotions and reasons interact in the process on art consumption is fundamental to manage a cultural institution more effectively and ensure its long-term sustainability....
6 videos (Total 40 min), 2 readings, 1 quiz
6개의 동영상
3.2 The Consumer Buying Decision Process8m
3.3 Consumer Immersion in Heritage Contexts7m
3.4 The Role of Ambience and Environment on Consumer Behavior11m
3.5 Co-Creating Experiences and Levers for Experience Innovation7m
3.6 Wrap Up1m
2개의 읽기 자료
Slide Set WEEK 310m
The #BocconiArtsGram Project10m
1개 연습문제
Quiz WEEK 320m
4
완료하는 데 3시간 필요

BRANDING HERITAGE TO BUILD LOYALTY

Consumers and visitors' loyalty is one of the most pressing issues for today's art institutions. Thanks to technology and globalization, visitors have access to more information and choices, thus they are less inclined to stick with just one brand. What are the best ways to enforce brand loyalty and retain visitors while attracting new ones?...
5 videos (Total 28 min), 2 readings, 2 quizzes
5개의 동영상
4.2 Capitalizing Brand Identity7m
4.3 The Dynamic Model of Customer Loyalty9m
4.4 Branding Places7m
4.5 Wrap Up1m
2개의 읽기 자료
Slide Set WEEK 410m
City of Hamburg Map10m
1개 연습문제
Quiz WEEK 420m
4.8
85개의 리뷰Chevron Right

39%

이 강좌를 수료한 후 새로운 경력 시작하기

28%

이 강좌를 통해 확실한 경력상 이점 얻기

최상위 리뷰

대학: RNMar 31st 2018

I'm really into this amazing course. it provide me with a wide range of information. it helps me to understand the field of museums and heritage management . Thank you for this useful course.

대학: HSSep 2nd 2018

It was an incredibly interesting course that made me realize so many important facets of working in a cultural institution. The course content was very rich and the lecturer was brilliant.

강사

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Andrea Rurale

Director
Master in Arts Management and Administration (MAMA)

보코니 대학 정보

Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online....

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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