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International B2B (Business to Business) Marketing(으)로 돌아가기

연세 대학교의 International B2B (Business to Business) Marketing 학습자 리뷰 및 피드백

221개의 평가
43개의 리뷰

강좌 소개

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

최상위 리뷰


Aug 17, 2019

Excellent One, better if we could have more live examples in the lessons. But I like the way the material has been created with more crisp and to the point material.


Aug 04, 2017

Dae Ryun Chang sir is phenomenal, the way he teaches and explain theories is really good i would like him to teach more topics. Great work sir.

필터링 기준:

International B2B (Business to Business) Marketing의 42개 리뷰 중 1~25

교육 기관: Sanjay Y

Jan 30, 2019



교육 기관: Deleted A

Feb 13, 2019

excellent teaching

교육 기관: K V V

Feb 13, 2019

Good teaching.

교육 기관: Saurabh K

Feb 20, 2019

very good for learning

교육 기관: Soumyajeet K

Feb 22, 2019

I feel very useful while I was learning it and the course content is very clear an to the point.

교육 기관: 김광석

Sep 30, 2018

thanks you!!!

교육 기관: Guillermo G

Jul 19, 2016

Great teacher!

교육 기관: The A P

Apr 05, 2016

love the lectures

교육 기관: Vasyl R

Jun 08, 2018

Great analysis and insights about International Marketing methods.

교육 기관: Ashish C

May 31, 2018

very good and informative

교육 기관: sabreen k m k

Oct 17, 2016


교육 기관: Basem m e s

Oct 08, 2016

very Good

교육 기관: Manuel E L d l V R

Apr 12, 2017

Great !!

교육 기관: Ahmed A S

Apr 20, 2016

Great Course to Start a business Career

교육 기관: José V S

Jun 09, 2016


교육 기관: Deleted A

Jul 13, 2016

I am quite new to this learning portal and thus visited just few courses. Nevertheless I didn´t finish all of them because some were unfortunately quite boring. In contrast this course is so far the best I have seen. Professor Chang caught my attention from the first second. Course is very well structured, lessons and language are easy to understand. Lecture is very interactive, interrupted by short questions to maintain your concentration. Background is changing in order to keep your attention and desire to know more. Learning with prof. Chang is simply great fun!!!

교육 기관: Gabriel

Apr 19, 2018

Very good professor. Clear and clever.

교육 기관: Seraphima V

May 22, 2016

Thank you! For very interesting Course!!!!

교육 기관: Madhav G

Sep 16, 2017

The topic was tough, the instructor has made it easy to understand and interesting as well. Thank you for teaching me. I am indebted.

교육 기관: Marie-Caroline L

Aug 23, 2017

Excellent course. The teacher is extremely clear the examples are useful. You can follow this course as a complete beginner in the issue.

교육 기관: Alexandre B

Dec 22, 2017

too long..

교육 기관: Pablo M

May 28, 2019

Very Usefull

교육 기관: (Thomas) T A C

May 19, 2019

Very good course with clear instruction and many productive ideals regarding B2B marketing


Jun 02, 2019

The best course there is on International B2B Marketing. Thanks Professor Chang!

교육 기관: Tynychbek Z

Jun 19, 2019

very good