This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
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- 5 stars74.04%
- 4 stars18.30%
- 3 stars4.62%
- 2 stars1.60%
- 1 star1.40%
INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING의 최상위 리뷰
This is really a good course. This course helped me to understand the key points of international B2B marketing.
More clarification needed on some terms transing difference between diagonal, vertical and horizonal cross countries growth matrix
Very good course with clear instruction and many productive ideals regarding B2B marketing
The topic was tough, the instructor has made it easy to understand and interesting as well. Thank you for teaching me. I am indebted.
International Marketing & Cross Industry Growth 특화 과정 정보
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
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