This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
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학습자 경력 결과
학습자 경력 결과
Yonsei University was established in 1885 and is the oldest private university in Korea.
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- 1 star
INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING의 최상위 리뷰
This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.
Excellent One, better if we could have more live examples in the lessons. But I like the way the material has been created with more crisp and to the point material.
The course in this specialization was awesome and the contents were very clear. Examples given were very much useful, relevant and easily understandable.
Some models and approaches are very practical . I think some of the expression are kind of obscure than other lectures with native English-speakers.
International Marketing & Cross Industry Growth 특화 과정 정보
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