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강의 계획 - 이 강좌에서 배울 내용

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1

1

완료하는 데 2시간 필요

Think

완료하는 데 2시간 필요
8개 동영상 (총 57분), 1 개의 읽기 자료, 1 개의 테스트
8개의 동영상
The Unexpected9m
Incongruities8m
Process Need4m
Industry and Market Structures 6m
Demographics, Changes in Perception, and New Knowledge10m
Desh Deshpande: Introduction, Big Idea, and Advice to Himself 2m
Jud Bowman: Introduction, Entrepreneurial Traits, and Challenges4m
1개의 읽기 자료
Guest Entrepreneur Bios10m
1개 연습문제
Week 1 Quiz26m
2

2

완료하는 데 2시간 필요

Listen

완료하는 데 2시간 필요
11개 동영상 (총 69분)
11개의 동영상
The Importance of the Listening Phase 7m
The Purpose of a Business2m
Setting Up Customer Meetings5m
Running Customer Meetings3m
Your Total Product 6m
Listening to Suppliers7m
Conclusion4m
Jud Bowman: Cold-calling and Listening for a Customer's Problem1m
Desh Deshpande: Talking to Customers6m
Shazi Visram: Introduction and Listening to Customers19m
1개 연습문제
Week 2 Quiz26m
3

3

완료하는 데 1시간 필요

Plan

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10개 동영상 (총 43분)
10개의 동영상
What is Strategy?6m
Porter's Five Forces 5m
Bargaining Power of Buyers, Supplier Substitutes, and Rivalry4m
Conducting a SWOT Analysis7m
Strategic Positioning6m
Conclusion1m
Jud Bowman: Risk-Taking Behavior1m
Desh Deshpande: Planning Cascade Communications6m
Shazi Visram: Advice to Her Younger Self 1m
1개 연습문제
Week 3 Quiz24m
4

4

완료하는 데 1시간 필요

Clarify

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12개 동영상 (총 49분)
12개의 동영상
Creating Fit & a Business Model4m
Introducing the Business Model Canvas3m
Customer Segments2m
Channels6m
Revenue Streams4m
Key Partnerships4m
Your Elevator Pitch8m
Conclusion1m
Jud Bowman: Avoiding Crisis Mode2m
Desh Deshpande: What is a Successful Elevator Pitch?4m
Shazi Visram: Control in Her Venture2m
1개 연습문제
Week 4 Quiz22m

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