Whether your interest lies in solving the world’s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world.
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노스캐롤라이나대학교 채플힐 캠퍼스
강의 계획 - 이 강좌에서 배울 내용
주
1완료하는 데 2시간 필요
Think
We start at the beginning with your big idea and where it comes from: your everyday experience
and known sources of innovation as described by Peter Drucker.
8 videos (Total 57 min), 1 reading, 1 quiz
8개의 동영상
The Unexpected9m
Incongruities8m
Process Need4m
Industry and Market Structures 6m
Demographics, Changes in Perception, and New Knowledge10m
Desh Deshpande: Introduction, Big Idea, and Advice to Himself 2m
Jud Bowman: Introduction, Entrepreneurial Traits, and Challenges4m
1개의 읽기 자료
Guest Entrepreneur Bios10m
1개 연습문제
Week 1 Quiz26m
주
2완료하는 데 2시간 필요
Listen
This second phase of the entrepreneurial lifecycle encourages you to take the big idea you’ve
thought about and solicit feedback from the people whose problems you’re trying to solve.
11 videos (Total 69 min), 1 quiz
11개의 동영상
The Importance of the Listening Phase 7m
The Purpose of a Business2m
Setting Up Customer Meetings5m
Running Customer Meetings3m
Your Total Product 6m
Listening to Suppliers7m
Conclusion4m
Jud Bowman: Cold-calling and Listening for a Customer's Problem1m
Desh Deshpande: Talking to Customers6m
Shazi Visram: Introduction and Listening to Customers19m
1개 연습문제
Week 2 Quiz26m
주
3완료하는 데 1시간 필요
Plan
Strategy, the art and science of being different than your competition, is the next element we introduce,
based on Michael Porter’s work.
10 videos (Total 43 min), 1 quiz
10개의 동영상
What is Strategy?6m
Porter's Five Forces 5m
Bargaining Power of Buyers, Supplier Substitutes, and Rivalry4m
Conducting a SWOT Analysis7m
Strategic Positioning6m
Conclusion1m
Jud Bowman: Risk-Taking Behavior1m
Desh Deshpande: Planning Cascade Communications6m
Shazi Visram: Advice to Her Younger Self 1m
1개 연습문제
Week 3 Quiz24m
주
4완료하는 데 1시간 필요
Clarify
In this module, we coach you on continuing to refine your big idea and beginning to
communicate it clearly to a wider audience.
12 videos (Total 49 min), 1 quiz
12개의 동영상
Creating Fit & a Business Model4m
Introducing the Business Model Canvas3m
Customer Segments2m
Channels6m
Revenue Streams4m
Key Partnerships4m
Your Elevator Pitch8m
Conclusion1m
Jud Bowman: Avoiding Crisis Mode2m
Desh Deshpande: What is a Successful Elevator Pitch?4m
Shazi Visram: Control in Her Venture2m
1개 연습문제
Week 4 Quiz22m
4.6
34개의 리뷰최상위 리뷰
Very practical course with clear information to go from the idea to the launch of the business or project. Thanks for all that you gave us, it was very useful.
Anybody that has a big idea or wants to start a business, would benefit from this course.\n\nIt's well presented and the content is spot on.
강사
Professor Buck Goldstein
University Entrepreneur in Residence and Professor of the PracticeEconomics
Dr. Holden Thorp, PhD
Provost and Professor of Chemistry and MedicineChemistry
노스캐롤라이나대학교 채플힐 캠퍼스 정보
The University of North Carolina at Chapel Hill, the nation’s first public university, is known around the world for innovative teaching and research. Regularly ranked as the nation’s best value for academic quality, UNC has produced the most Rhodes Scholars for the past 25 years among U.S. public research universities.
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