We start at the beginning with your big idea and where it comes from: your everyday experience and known sources of innovation as described by Peter Drucker.

This second phase of the entrepreneurial lifecycle encourages you to take the big idea you’ve thought about and solicit feedback from the people whose problems you’re trying to solve.

Strategy, the art and science of being different than your competition, is the next element we introduce, based on Michael Porter’s work.

In this module, we coach you on continuing to refine your big idea and beginning to communicate it clearly to a wider audience.