About this Course
최근 조회 16,190

다음 전문 분야의 4개 강좌 중 4번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 12시간 필요

권장: 5 weeks of content, 2 hours per week ...

영어

자막: 영어

배울 내용

  • Check

    Identify new ideas or opportunities for blockchain within your chosen industry

  • Check

    Explain how you will position your idea, including how your idea will create new value for your customers

  • Check

    Identify the business model decisions that would need to be made in order to assess the feasibility of your idea

  • Check

    Describe what would need to change in your organization's current way of operating in order to bring your idea to fruition

다음 전문 분야의 4개 강좌 중 4번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 12시간 필요

권장: 5 weeks of content, 2 hours per week ...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 5시간 필요

Industry Analysis

Almost every industry can expect to experience a major business model disruption as blockchain technologies take hold. In this module, you will explore current applications of blockchain in various industries, and will choose one industry on which to focus your final course project. You will research examples of applications or use-cases of blockchain technology within your chosen industry, and will contribute to our Blockchain Case Commons, which will serve as a shared, continuously-evolving resource for all course participants. As well, you will perform some preliminary market research in order to identify a specific market segment within your chosen industry that shows promise for blockchain technologies.

...
6 videos (Total 25 min), 5 readings, 2 quizzes
6개의 동영상
Instructor Introduction8m
Blockchain Transformations for Every Industry2m
Practitioner Perspective: Rob Carter, CIO at FedEx1m
How to Use the Blockchain Case Commons4m
Practitioner Perspective: Mihai Alisie, Co-founder of Ethereum, CEO at AKASHA1m
5개의 읽기 자료
Industry Transformations10m
Introduction to the Blockchain Case Commons10m
Exploratory Market Research30m
Conducting Preliminary Market Research30m
How to Perform a Competitive Analysis30m
1개 연습문제
Reflection: Exploratory Market Research5m
2
완료하는 데 4시간 필요

Opportunity Identification

When identifying opportunities for blockchain technology within your chosen market, it is important to understand the kinds of problems that it can and cannot solve—at least in its current state. In this module, you will learn to distinguish between problems that are and are not well-suited to blockchain-based solutions. After considering various opportunities for blockchain technology within your chosen market segment, you will learn how to use a decision matrix to select the most promising idea to pursue for your final project. By the end of this week, you will clarify the purpose and objectives of your project, you will identify your target customers/audience, and you will prepare a statement of need and statement of benefit for your proposal.

...
9 videos (Total 22 min), 6 readings, 1 quiz
9개의 동영상
Rob Carter, CIO at FedEx1m
Oleg Fomenko, Co-founder of Sweatcoin1m
Ana Trbovich, Co-founder and COO at Grid Singularity1m
Yaniv Neu-Ner, Founder at Counter1m
Will Harborne, Director of Operations at Ethfinex1m
Siddharth Singhal, APAC Business Development & Strategic Relations at R31m
Practitioner Perspective - Hariton Korizis, Co-founder & Chief Architect at ResonanceX49
How to Use a Decision Matrix4m
6개의 읽기 자료
Problems That Blockchain Can and Cannot Solve20m
How To Write a Good Problem Statement10m
Blockchain Opportunity Brainstorm30m
Problem Solving With Blockchain15m
Decision Matrix10m
Statement of Benefit10m
3
완료하는 데 3시간 필요

Positioning

In the last module, you identified a promising idea or opportunity for blockchain within your chosen market segment. This week, you will work on positioning your idea—carving out a niche or identity for your product/service within the minds of your target customers. By the end of this week, you will explain how your idea will bring new or added value to your customers, and how your idea will affect the positioning for your organization.

...
2 videos (Total 3 min), 2 readings, 1 quiz
2개의 동영상
Practitioner Perspective: Rolf Hoefer, Keyless Technologies1m
2개의 읽기 자료
Positioning Your Idea30m
Strategic Positioning of Your Organization30m
4
완료하는 데 3시간 필요

Execution

An idea may seem great on paper, however actually executing this idea will require careful consideration of various business-model decisions, including those related to funding, risk, talent, timing, corporate boundaries, and partners/allies. In this module, you will begin to think about what would be required to transform your opportunity from an idea to reality.

...
2 videos (Total 5 min), 2 readings, 1 quiz
2개의 동영상
Practitioner Perspective: Ana Trbovich, Co-founder and COO at Grid Singularity54
2개의 읽기 자료
Designing Your Business Model30m
Operational Considerations10m

강사

Avatar

Don Tapscott

Adjunct Professor

INSEAD 정보

As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society. INSEAD’s multi-campus format and unmatched diversity deliver a truly global educational experience. Its 154 renowned faculty members inspire students through degree and PhD programmes, while every year more than 11,000 executives participate in its Executive Education programmes, both on campus and online. ...

기업을 위한 블록체인 혁명 전문 분야 정보

Blockchain is poised to transform every industry and managerial function—redefining the ways we transact online, share ideas, and manage workflows. It’s a new technology that every business professional needs to understand. This four-course Specialization introduces you to the world of blockchain technology—explaining what blockchain is, how it works, and why it’s revolutionary. You will learn about various categories of cryptoassets, and the ways they can be transacted on a blockchain. You will learn how blockchain is disrupting business models and financial services, offering organizations new choices in how they create and manage value. The Specialization is taught by Don Tapscott and Alex Tapscott, globally-recognized authorities on innovation and technology and authors of the best-selling book Blockchain Revolution. It also includes various industry experts and developers from the Ethereum Foundation, Grid Singularity, Keyless Technologies, and ResonanceX who will share their experiences within the blockchain ecosystem. Additionally, you will gain access to ground-breaking research from the Blockchain Research Institute as well as the Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries. Upon completion of this Specialization, you will produce a Blockchain Opportunity Analysis, in which you identify and evaluate a promising application of blockchain technology in your own industry....
기업을 위한 블록체인 혁명

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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