About this Course
4.9
251 ratings
83 reviews
This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone....
Stacks

Course 5 of 5 in the

Globe

100% 온라인 강좌

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
Calendar

유연한 마감

일정에 따라 마감일을 재설정합니다.
Intermediate Level

중급 단계

Clock

권장: 6 weeks of study, 3-5 hours per week

완료하는 데 약 13시간 필요
Comment Dots

English

자막: English

배울 내용

  • Check
    Apply brand design that showcases a company's identity
  • Check
    Compose mood boards to show a brand's look and feel
  • Check
    Create a brand's logo, typeface, and color palette
  • Check
    Develop brand naming ideas

귀하가 습득할 기술

GraphicsAdobe IndesignColor TheoryAdobe Photoshop
Stacks

Course 5 of 5 in the

Globe

100% 온라인 강좌

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
Calendar

유연한 마감

일정에 따라 마감일을 재설정합니다.
Intermediate Level

중급 단계

Clock

권장: 6 weeks of study, 3-5 hours per week

완료하는 데 약 13시간 필요
Comment Dots

English

자막: English

강의 계획 - 이 강좌에서 배울 내용

1

섹션
Clock
완료하는 데 4시간 필요

Ideation: Invent Your Client

In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company....
Reading
6개 동영상(총 25분), 6 readings, 1 quiz
Video6개의 동영상
Overview of Project5m
Invent Your Client2m
Fake Your History2m
Unpack your adjectives...3m
The Name Game7m
Reading6개의 읽기 자료
About the Capstone3m
What you need to take this course3m
What is a Brand Development Guide?3m
Setting up your project6m
Introduction to Week 11m
Recommendations for peer review (Week 1)6m

2

섹션
Clock
완료하는 데 3시간 필요

Visualization: Make Your Fake

In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity....
Reading
2개 동영상(총 6분), 2 readings, 1 quiz
Video2개의 동영상
Developing Your Identity Manual1m
Reading2개의 읽기 자료
Introduction to Week 21m
Recommendations for peer review (Week 2)6m

3

섹션
Clock
완료하는 데 4시간 필요

Logotype: Brand Your Brand

In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms....
Reading
4개 동영상(총 18분), 1 reading, 1 quiz
Video4개의 동영상
Typographic Skeletons5m
Customizing Letters4m
Variations and Refinement3m
Reading1개의 읽기 자료
Introduction to Week 31m

4

섹션
Clock
완료하는 데 4시간 필요

Palette: Expand Your Brand

In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient. ...
Reading
5개 동영상(총 17분), 1 reading, 1 quiz
Video5개의 동영상
Adding a Mark/Icon5m
Adding a Secondary Typeface2m
Adding Imagery2m
Adding a Secret Ingredient2m
Reading1개의 읽기 자료
Introduction to Week 41m
4.9
Direction Signs

82%

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Briefcase

83%

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최상위 리뷰

대학: JLFeb 24th 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.

대학: EISep 29th 2016

I really really loved the entire course and will recommend it to my friends and work mates, excellent tutors and easy to understand their lectures. Thank you so so much!!

강사

Michael Worthington

Faculty, Program in Graphic Design
School of Art

California Institute of the Arts 정보

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions. ...

Graphic Design 전문 분야 정보

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio. The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design....
Graphic Design

자주 묻는 질문

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.

    You will also need access to a desktop or laptop computer with a mouse.

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