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Branding and Customer Experience(으)로 돌아가기

IE 경영대학원의 Branding and Customer Experience 학습자 리뷰 및 피드백

373개의 평가

강좌 소개

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage....

최상위 리뷰


2019년 2월 16일

El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.


2020년 5월 24일

I am so glad I did this course! The information is 100% useful for my daily marketing activities. Michael Thompson is an excellent professor. The videos are concise and effective.

필터링 기준:

Branding and Customer Experience의 93개 리뷰 중 51~75

교육 기관: Sandra N

2022년 6월 14일

Absolutely worth it.

교육 기관: Lilian M E

2022년 5월 18일

​i love the course

교육 기관: Julio V M A

2022년 1월 31일

v​ery good thanks

교육 기관: Oscar D D L T

2020년 10월 6일

Excelent course!!

교육 기관: Jhemeli G

2019년 5월 22일

Muy buen profeso

교육 기관: Alejandro D S

2021년 11월 30일

Excelente curso

교육 기관: Luis M E

2021년 2월 8일

amazing program

교육 기관: Valeria X R R

2021년 11월 20일


교육 기관: raul e m e

2019년 5월 25일

great content

교육 기관: Nabila S H M A D ( D - ) S

2021년 7월 13일

very useful

교육 기관: Rafael S C

2022년 3월 21일


교육 기관: Mery C Q T

2022년 6월 15일


교육 기관: Valeria A C

2021년 8월 9일


교육 기관: oseni d o

2019년 3월 6일


교육 기관: Juli Z

2021년 5월 26일


교육 기관: María d C P

2021년 7월 3일


교육 기관: Kaustubh G

2021년 6월 19일


교육 기관: Andrea D

2020년 5월 21일

The lecturer is really good and I highly recommend the course to everyone who wants to learn about Customer Experience. As someone who has been in CXM role for the past 2 years, the course was not advanced enough. I still learned how to improve things I knew and put some ideas into better perspective. Capstone project was a bit basic for me and I would have liked to have more challenging assignment at the end of the course.

교육 기관: Nicoletta N

2020년 6월 26일

The video are short but absolutely compelling to understand the topics. What's missing is concrete examples of how to apply so much theory successfully.

Missing there is also the feedback of the experts on how the students managed the assignments, which would be of great insight as it would be to have direct access to an expert for personal feedback.

Obviously in return of a fee.

교육 기관: Majed A H

2021년 7월 11일

This was an exceptional course! I l like how to course brought actual experts in the field to share their real experiences. I was hoping that the course touch base more into how the brand promise & value should be reflected on the journey and gave real examples just to connect the dots clearly. Thanks a lot!

교육 기관: GORON N

2019년 8월 23일

Very insightful and very interesting to follow thanks to the video and lectures.

Thank you so much for this pleasant format provided by great professors.

교육 기관: Gerardo S L

2020년 9월 21일

Me pareció excelente el curso y muy bien explicados los temas, pero si podrían dar un poco más apoyo en las tareas sería mejor, como algunos ejemplos

교육 기관: Giulio M

2020년 5월 13일

Interesting, well done in general. I liked more the first chapter and in particular the project. Anyway, to sum up it's a good course.

교육 기관: Andrea M

2022년 6월 1일

einige Unterlagen (externe links) waren veraltet und bei den Hausaufgaben die Aufgabenstellung nicht immer klar.

Videos sind top.

교육 기관: Olatoye K

2020년 5월 9일

I had hard times listen to your guest speakers . Their communication was not too good especially the branding guy