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Brightline Initiative 로고

Brightline Initiative

강의 계획 - 이 강좌에서 배울 내용

콘텐츠 평가Thumbs Up97%(4,505개의 평가)Info
1

1

완료하는 데 3시간 필요

Module 1: The Gap between Strategy Design and Strategy Delivery

완료하는 데 3시간 필요
12개 동영상 (총 66분), 8 개의 읽기 자료, 2 개의 테스트
12개의 동영상
Welcome to Module 1!3m
Why Organizations Fail to Meet their Strategic Objectives4m
Blackberry: A Case-Study in Disruption2m
Factors Contributing to the Gap4m
Are You Asking the Right Questions? By TED and Brightline1m
Characterizing the Gap2m
Netflix and Blockbuster: A Case-Study in Disruption4m
Singapore: Transforming Itself into a Global Economic Hub4m
Jeroen Tas, Royal Philips10m
Sunil Prashara, Project Management Institute12m
Haiyan Wang, China India Institute11m
8개의 읽기 자료
Meet the Course Facilitator1m
Take This Survey!5m
General Information10m
Meet Jeroen Tas, Sunil Prashara, and Haiyan Wang1m
Your Strategy Has to Be Flexible — But So Does Your Execution10m
OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs10m
OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality10m
Module 1 Wrap Up1m
2개 연습문제
Test Your Understanding 1 - Part 15m
Test Your Understanding 1 - Part 28m
2

2

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Module 2: Brightline Guiding Principles 1, 2, 3 and 4

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15개 동영상 (총 64분), 7 개의 읽기 자료, 1 개의 테스트
15개의 동영상
NASA: Guiding Principle 1 in Action4m
Guiding Principle #1 by TED and Brightline1m
Understanding Brightline's Guiding Principle 22m
Saudi Telecom Company: Guiding Principle 2 in Action3m
Guiding Principle #2 by TED and Brightline1m
Understanding Brightline's Guiding Principle 33m
American Red Cross: Guiding Principle 3 in Action2m
Guiding Principle #3 by TED and Brightline1m
Understanding Brightline's Guiding Principle 42m
Amazon: Guiding Principle 4 in Action3m
Guiding Principle #4 by TED and Brightline1m
Roger Martin, Rotman School of Management12m
Dina Matta, ING Bank11m
Executives at Saudi Telecom Company (STC)9m
7개의 읽기 자료
Welcome to Module 2!2m
Why Brightline's 10 Guiding Principles are Important3m
Meet Roger Martin, Dina Matta and Saudi Telecom Company1m
Executives Fail to Execute Strategy Because They’re Too Internally Focused10m
OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second10m
OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem10m
Module 2 Wrap Up2m
1개 연습문제
Test Your Understanding 215m
3

3

완료하는 데 2시간 필요

Module 3: Brightline Guiding Principles 5, 6 and 7

완료하는 데 2시간 필요
12개 동영상 (총 58분), 6 개의 읽기 자료, 1 개의 테스트
12개의 동영상
ING Bank: Guiding Principle 5 Action4m
Guiding Principle #5 by TED and Brightline1m
Understanding Brightline's Guiding Principle 62m
NHS Connecting for Health: Guiding Principle 6 in Action3m
Guiding Principle #6 by TED and Brightline1m
Understanding Brightline's Guiding Principle 73m
Spotify: Guiding Principle 7 in Action3m
Guiding Principle #7 by TED and Brightline1m
Rita McGrath, Columbia Business School8m
Martin Reeves, BCG Henderson Institute14m
Vijay Govindarajan, Dartmouth College8m
6개의 읽기 자료
Welcome to Module 3!2m
Meet Rita McGrath, Martin Reeves and Vijay Govindarajan1m
3 Changes Retailers Need to Make to Survive10m
OPTIONAL READING: The Stretch Goal Paradox10m
OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do10m
Module 3 Wrap Up1m
1개 연습문제
Test Your Understanding 315m
4

4

완료하는 데 2시간 필요

Module 4: Brightline Guiding Principles 8, 9 and 10

완료하는 데 2시간 필요
11개 동영상 (총 44분), 6 개의 읽기 자료, 1 개의 테스트
11개의 동영상
Bill and Melinda Gates Foundation: Guiding Principle 8 in Action4m
Guiding Principle #8 by TED and Brightline1m
Understanding Brightline's Guiding Principle 93m
Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action4m
Guiding Principle #9 by TED and Brightline1m
Understanding Brightline's Guiding Principle 102m
Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action3m
Guiding Principle #10 by TED and Brightline1m
Tendayi Viki, Strategyzer8m
Perry Keenan, Boston Consulting Group (BCG)9m
6개의 읽기 자료
Welcome to Module 4!2m
Meet Tendayi Viki and Perry Keenan1m
Your Strategy Should Be a Hypothesis You Constantly Adjust10m
OPTIONAL READING: Strategic Agility, the Netflix Way10m
OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts10m
Module 4 Wrap Up2m
1개 연습문제
Test Your Understanding 415m

검토

BRIDGING THE GAP BETWEEN STRATEGY DESIGN AND DELIVERY의 최상위 리뷰

모든 리뷰 보기

자주 묻는 질문

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

  • 결제일 기준 2주 후 또는 (방금 시작된 강좌의 경우) 강좌의 첫 번째 세션이 시작된 후 2주 후 중에서 나중에 도래하는 날짜까지 전액 환불받을 수 있습니다. 2주 환불 기간 이내에 강좌를 완료했더라도 강좌 수료증을 받았으면 환불받을 수 없습니다. 전체 환불 정책을 확인하세요.

  • 예, Coursera는 수업료를 지급하기 어려운 학습자들에게 재정 지원을 제공합니다. 왼쪽의 "등록" 버튼 아래에 있는 재정 지원 링크를 클릭하면 재정 지원을 신청할 수 있습니다. 이 링크를 클릭하면 신청서를 작성하라는 메시지가 나타나며, 신청서가 승인되면 통지를 받게 됩니다. 자세히 알아보세요.

  • Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide lead their organizations through change.

  • This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges (Brightline's 10 Guiding Principles).

  • This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.

  • 1. Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.

    2. Identify external and internal forces that may impact an organization's ability to execute its strategies.

    3. Comprehend and conceptualize the Brightline's 10 Guiding Principles.

    4. Identify and analyze problems related to your and/or other organizations' ability to execute strategies.

    5. Apply the Brightline's 10 Guiding Principles to address strategy implementation challenges.

    6. Strengthen core competences to successfully deliver strategic initiatives.

  • No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.

  • The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.

  • Yes! After completing this course, you can claim a total of 20 or 19 PDUs, depending on your certification level. After successfully completing the final assignment you will receive a code to submit to Continuing Certification Renewal System (CCRS).

  • Yes! For a limited time, Brightline is sponsoring participation in this course. Please register at https://www.coursera.org/promo/brightlinepromo to receive your voucher.

  • Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.

  • Don’t worry, Coursera will refund your payment in full. Please refer to the following article (https://learner.coursera.help/hc/articles/209819043) to claim your refund.

  • Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.

  • Please visit the Learner Help Center (https://learner.coursera.help/hc/en-us) for 24/7 support.

  • 이 강좌는 대학 학점을 제공하지 않지만, 일부 대학에서 선택적으로 강좌 수료증을 학점으로 인정할 수도 있습니다. 자세한 내용은 해당 기관에 문의하세요. Coursera의 온라인 학위Mastertrack™ 수료증은 대학 학점을 취득할 기회를 제공합니다.

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