About this Course
4.8
150개의 평가
47개의 리뷰

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 20시간 필요

권장: Five weeks of study, 2-3 hours per week...

영어

자막: 영어

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 20시간 필요

권장: Five weeks of study, 2-3 hours per week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 3시간 필요

Module 1: The Gap between Strategy Design and Strategy Delivery

Welcome to the first week of the course! Get started by reviewing your learning objectives for this module and some helpful "housekeeping" information about the course. Then we will dive into learning about the gap between strategy design and delivery. Let's get started!...
11 videos (Total 53 min), 14 readings, 1 quiz
11개의 동영상
Welcome to Module 1!3m
Why Organizations Fail to Meet their Strategic Objectives4m
Blackberry: A Case-Study in Disruption2m
Factors Contributing to the Gap4m
Are You Asking the Right Questions? By TED and Brightline1m
Characterizing the Gap2m
Netflix and Blockbuster: A Case-Study in Disruption4m
Singapore: Transforming Itself into a Global Economic Hub3m
Jeroen Tas, Royal Philips10m
Haiyan Wang, China India Institute11m
14개의 읽기 자료
Meet the Course Facilitator1m
Take This Survey!5m
Recommendations for Success4m
Navigating and Getting Help4m
Time Commitment2m
To Earn a Free Certificate1m
Honor Code10m
Discussion Forums2m
Social Media1m
Meet Jeroen Tas and Haiyan Wang1m
Your Strategy Has to Be Flexible — But So Does Your Execution15m
OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs10m
OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality10m
Module 1 Wrap Up1m
1개 연습문제
Test Your Understanding 115m
2
완료하는 데 3시간 필요

Module 2: Brightline Guiding Principles 1, 2, 3 and 4

Welcome to the second week of the course! This week we are diving into the Guiding Principles. Please review your learning objectives for this week and then let's get started!...
15 videos (Total 64 min), 7 readings, 1 quiz
15개의 동영상
NASA: Guiding Principle 1 in Action4m
Guiding Principle #1 by TED and Brightline1m
Understanding Brightline's Guiding Principle 22m
Saudi Telecom Company: Guiding Principle 2 in Action3m
Guiding Principle #2 by TED and Brightline1m
Understanding Brightline's Guiding Principle 33m
American Red Cross: Guiding Principle 3 in Action2m
Guiding Principle #3 by TED and Brightline1m
Understanding Brightline's Guiding Principle 42m
Amazon: Guiding Principle 4 in Action3m
Guiding Principle #4 by TED and Brightline1m
Roger Martin, Rotman School of Management12m
Dina Matta, ING Bank11m
Executives at Saudi Telecom Company (STC)8m
7개의 읽기 자료
Welcome to Module 2!2m
Why Brightline's 10 Guiding Principles are Important3m
Meet Roger Martin, Dina Matta and Saudi Telecom Company1m
Executives Fail to Execute Strategy Because They’re Too Internally Focused10m
OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second10m
OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem10m
Module 2 Wrap Up2m
1개 연습문제
Test Your Understanding 215m
3
완료하는 데 2시간 필요

Module 3: Brightline Guiding Principles 5, 6 and 7

Well done for making it to the third week of the course! This week we are continuing our journey through the Guiding Principles. Let's keep the momentum going! ...
12 videos (Total 57 min), 6 readings, 1 quiz
12개의 동영상
ING Bank: Guiding Principle 5 Action4m
Guiding Principle #5 by TED and Brightline1m
Understanding Brightline's Guiding Principle 62m
NHS Connecting for Health: Guiding Principle 6 in Action3m
Guiding Principle #6 by TED and Brightline1m
Understanding Brightline's Guiding Principle 73m
Spotify: Guiding Principle 7 in Action3m
Guiding Principle #7 by TED and Brightline1m
Rita McGrath, Columbia Business School8m
Martin Reeves, BCG Henderson Institute14m
Vijay Govindarajan, Dartmouth College8m
6개의 읽기 자료
Welcome to Module 3!2m
Meet Rita McGrath, Martin Reeves and Vijay Govindarajan1m
3 Changes Retailers Need to Make to Survive15m
OPTIONAL READING: The Stretch Goal Paradox10m
OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do10m
Module 3 Wrap Up1m
1개 연습문제
Test Your Understanding 315m
4
완료하는 데 2시간 필요

Module 4: Brightline Guiding Principles 8, 9 and 10

Well done! You've made it to the fourth week of the course. This week we finish learning about the remaining Guiding Principles. Keep up the good work!...
11 videos (Total 44 min), 6 readings, 1 quiz
11개의 동영상
Bill and Melinda Gates Foundation: Guiding Principle 8 in Action4m
Guiding Principle #8 by TED and Brightline1m
Understanding Brightline's Guiding Principle 93m
Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action4m
Guiding Principle #9 by TED and Brightline1m
Understanding Brightline's Guiding Principle 102m
Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action3m
Guiding Principle #10 by TED and Brightline1m
Tendayi Viki, Strategyzer8m
Perry Keenan, The Boston Consulting Group (BCG)9m
6개의 읽기 자료
Welcome to Module 4!2m
Meet Tendayi Viki and Perry Keenan1m
Your Strategy Should Be a Hypothesis You Constantly Adjust15m
OPTIONAL READING: Strategic Agility, the Netflix Way10m
OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts10m
Module 4 Wrap Up2m
1개 연습문제
Test Your Understanding 415m
5
완료하는 데 11분 필요

Module 5: Put the Brightline Guiding Principles into Action

Nice work - you've made it to the fifth and final week of the course. This week you'll take everything you've learned and apply it in a final project. Good luck, and enjoy Module 5!...
1 video (Total 4 min), 3 readings
1개의 동영상
3개의 읽기 자료
Final Project Instructions5m
Take this survey!
Additional Resources2m
완료하는 데 9시간 필요

Module 5: Put the Brightline Guiding Principles into Action: Lesson Choices

Choice 1: "RTech Becomes a Global Tech Player" | Choice 2: "Taxing Challenges for Pavlova" | Choice 3: "Reinventing Steifen's Life Foundation"...
9 readings, 9 quizzes
9개의 읽기 자료
Download the Case for Easy Reference1m
Part 1: RTech Becomes a Global Tech Player20m
Part 2: RTech Enters a New Era20m
Download the Case for Easy Reference1m
Part 1: Taxing Challenges for Pavlova20m
Part 2: The New Head of the Development Fund Diagnoses the Department’s Challenges20m
Download the Case for Easy Reference1m
Part 1: Reinventing Steifen's Life Foundation20m
Part 2: Hanif’s 10 Key Points20m
6개 연습문제
Part 1: Test Your Understanding of the Case10m
Part 2: Test Your Understanding of the Case20m
Part 1: Test Your Understanding of the Case5m
Part 2: Test Your Understanding of the Case20m
Part 1: Test Your Understanding of the Case5m
Part 2: Test Your Understanding of the Case20m
4.8
47개의 리뷰Chevron Right

33%

이 강좌를 수료한 후 새로운 경력 시작하기

30%

이 강좌를 통해 확실한 경력상 이점 얻기

최상위 리뷰

대학: SGMar 2nd 2019

Great program from PMI and its partners ; Interviews with experts on strategy design and implementation are very insightful. Besides this program also provided access to rich collection of HBR papers.

대학: SKDec 5th 2018

One of the best course for any company working methodlogy and keep on focus on the certain key aspect. Brightline's 10 Guiding Principle is just amazing. All need to work on it.

강사

Avatar

Ricardo Viana Vargas

Executive Director

Brightline Initiative 정보

The Brightline™ Initiative is a coalition led by the Project Management Institute together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery....

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

  • Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide lead their organizations through change.

  • This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges. (Brightline's 10 Guiding Principles).

  • This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.

  • 1. Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.

    2. Identify external and internal forces that may impact an organization's ability to execute its strategies.

    3. Comprehend and conceptualize the Brightline's 10 Guiding Principles.

    4. Identify and analyze problems related to your and/or other organizations' ability to execute strategies.

    5. Apply the Brightline's 10 Guiding Principles to address strategy implementation challenges.

    6. Strengthen core competences to successfully deliver strategic initiatives.

  • No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.

  • The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.

  • Yes! For a limited time, Brightline is sponsoring participation in this course. Please register at https://www.coursera.org/voucher/brightline to receive your voucher.

  • Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.

  • Don’t worry, Coursera will refund your payment in full. Please refer to the following article (https://learner.coursera.help/hc/articles/209819043) to claim your refund.

  • Please visit the Learner Help Center (https://learner.coursera.help/hc/en-us) for 24/7 support.

  • Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.

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