About this Course
최근 조회 6,391

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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 9시간 필요

권장: 9 hours/week...

영어

자막: 영어

귀하가 습득할 기술

Digital MediaData AnalysisAnalyticsBusiness Analytics

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 9시간 필요

권장: 9 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 2시간 필요

Introduction to Business Analytics

An overview of the what and the why Learning outcomes by the end of week 1 should normatively be that (a) Students grasp what is business analytics from the perspective of a business manager, (b) identify areas of interest, overlap, co-ordination and conflict with other business functions and processes in the firm, (c) and, develop an appreciation for the value of data, of analyses and of the components of analytics. ...
7 videos (Total 54 min), 2 readings, 1 quiz
7개의 동영상
Conceptual Preliminaries13m
Framework for Problem Formulation7m
Transformative Problem Formulation6m
Data Types and Psychometric Scaling7m
Exploratory Vs Confirmatory Dichotomy7m
Revisiting Problem Formulation4m
2개의 읽기 자료
Introduction to Business Analytics and Psychometrics10m
In Video Reading for Lecture "Revisiting Problem Formulation"10m
1개 연습문제
Summative Assessment30m
2
완료하는 데 2시간 필요

Toolscape

An overview of the broad tools available for business analytics and the leveraging of digital media. Learning outcomes by the end of week 2 should normatively be that (a) Students have an understanding of the broad classes of analytics tools and platforms that currently dominate the market, (b) and, develop an appreciation for the pros and cons of the major groups of tools. ...
7 videos (Total 45 min), 2 readings, 1 quiz
7개의 동영상
A primer on Business Experimentation10m
Conceptual Preliminaries3m
Software for this Course2m
Training Machines A People-Analytics Use Case11m
The Exponential Learning Curve of the Machines7m
Toolscape Summary and Warp-up1m
2개의 읽기 자료
Instructions for Running the Analytics Desktop Apps using RStudio and GitHub10m
Additional links and reading material10m
1개 연습문제
Summative Assessment30m
3
완료하는 데 2시간 필요

Customer Analytics

Introduction to and the application of some important analytical processes in Marketing Analytics Learning outcomes by the end of week 3 should normatively be that (a) Students have an understanding of the major processes and procedures typically used in a customer analytics setting, in particular factor and cluster analyses (b) and, develop an appreciation for the possibilities that emerge from recombining procedures, data, algorithms and problem formulation perspectives in open source environments. ...
5 videos (Total 43 min), 3 readings, 1 quiz
5개의 동영상
preliminaries for Customer Analytics5m
Factorizing Data11m
Clustering Data11m
Visualising Data6m
3개의 읽기 자료
Data sets and slides as reference material for Perceptual mapping10m
How to Run Analytics Apps in R10m
Analytics Apps - Examples & Intro10m
1개 연습문제
Summative Assessement30m
4
완료하는 데 2시간 필요

Digital Media

An overview of the big questions, possibilities and challenges. Learning outcomes by the end of week 4 should normatively be that (a) Students have an understanding of the major types of digital media in use currently by people and firms, (b) and, develop an appreciation for the types of problem solving, data collection, prediction and optimization that can be enabled using digital media tools. ...
6 videos (Total 42 min), 2 readings, 1 quiz
6개의 동영상
Setting the Context: Digital Advertising7m
The App Era in Digital Social Media4m
Social Graphs and Hyper-Segmentation8m
Non-Social Digital Media for the Enterprise3m
Formulating and Analytics Problem7m
2개의 읽기 자료
Additional Reading for Module "Digital Media"10m
GE caselet: In-video Reading10m
1개 연습문제
Summative Assessment30m
4.1
37개의 리뷰Chevron Right

50%

이 강좌를 통해 확실한 경력상 이점 얻기

최상위 리뷰

대학: ACSep 29th 2017

Thank you for the wonderful session. It was very informative and helpful for me. And your YouTube videos are also really good to follow.

대학: JBSep 11th 2017

This training was quite helpful in understanding the concepts of analytics.\n\nWill look forward for such training.

강사

Avatar

Sudhir Voleti

Assistant Professor and ISB Research Fellow
Marketing

인도 경영 대학 정보

The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges....

비즈니스 기술 관리 전문 분야 정보

Products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places IT at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens. The Business Technology Management specialization will empower you with knowledge of the IT domain, management, leadership and team building skills, and functional and analytical skills. These skills are critical to leverage technology to create competitive advantage. Video: Professor Deepa Mani speaks about the Specialization...
비즈니스 기술 관리

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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