The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance.
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About this Course
최근 조회 12,413회
학습자 경력 결과
50%
이 강좌를 통해 확실한 경력상 이점 얻기
귀하가 습득할 기술
Digital MediaData AnalysisAnalyticsBusiness Analytics
학습자 경력 결과
50%
이 강좌를 통해 확실한 경력상 이점 얻기
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 6개 강좌 중 2번째 강좌:
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일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 9시간 필요
권장: 10 hours/week
영어
자막: 영어
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Introduction to Business Analytics
An overview of the what and the why
완료하는 데 2시간 필요
7개 동영상 (총 54분), 2 readings, 1 quiz
7개의 동영상
Conceptual Preliminaries13m
Framework for Problem Formulation7m
Transformative Problem Formulation6m
Data Types and Psychometric Scaling7m
Exploratory Vs Confirmatory Dichotomy7m
Revisiting Problem Formulation4m
2개의 읽기 자료
Introduction to Business Analytics and Psychometrics10m
In Video Reading for Lecture "Revisiting Problem Formulation"10m
1개 연습문제
Summative Assessment30m
완료하는 데 2시간 필요
Toolscape
An overview of the broad tools available for business analytics and the leveraging of digital media.
완료하는 데 2시간 필요
7개 동영상 (총 45분), 2 readings, 1 quiz
7개의 동영상
A primer on Business Experimentation10m
Conceptual Preliminaries3m
Software for this Course2m
Training Machines A People-Analytics Use Case11m
The Exponential Learning Curve of the Machines7m
Toolscape Summary and Warp-up1m
2개의 읽기 자료
Instructions for Running the Analytics Desktop Apps using RStudio and GitHub10m
Additional links and reading material10m
1개 연습문제
Summative Assessment30m
완료하는 데 2시간 필요
Customer Analytics
Introduction to and the application of some important analytical processes in Marketing Analytics
완료하는 데 2시간 필요
5개 동영상 (총 43분), 3 readings, 1 quiz
5개의 동영상
preliminaries for Customer Analytics5m
Factorizing Data11m
Clustering Data11m
Visualising Data6m
3개의 읽기 자료
Data sets and slides as reference material for Perceptual mapping10m
How to Run Analytics Apps in R10m
Analytics Apps - Examples & Intro10m
1개 연습문제
Summative Assessement30m
완료하는 데 2시간 필요
Digital Media
An overview of the big questions, possibilities and challenges.
완료하는 데 2시간 필요
6개 동영상 (총 42분), 2 readings, 1 quiz
6개의 동영상
Setting the Context: Digital Advertising7m
The App Era in Digital Social Media4m
Social Graphs and Hyper-Segmentation8m
Non-Social Digital Media for the Enterprise3m
Formulating and Analytics Problem7m
2개의 읽기 자료
Additional Reading for Module "Digital Media"10m
GE caselet: In-video Reading10m
1개 연습문제
Summative Assessment30m
검토
4.1
BUSINESS ANALYTICS AND DIGITAL MEDIA의 최상위 리뷰
AC 제공Sep 28, 2017
Thank you for the wonderful session. It was very informative and helpful for me. And your YouTube videos are also really good to follow.
NM 제공Jul 13, 2019
Awesome course for beginners in business analytics and specially is provides good insight about social media marketing.
JB 제공Sep 10, 2017
This training was quite helpful in understanding the concepts of analytics.\n\nWill look forward for such training.
SA 제공Mar 4, 2018
Awesome experience learning. Thanks Sudhir sir for his teaching and Coursera for such a beautiful platform.
VK 제공Nov 21, 2018
A great basic course that fueled my interest to learn more and deep dive into analytics\n\nthank you
PK 제공Aug 24, 2019
It was relevant to my subject matter. Helped how to analyze the data and use it.
BB 제공Oct 1, 2019
Instructor is very knowledgeable and content was perfect with respect to the
DJ 제공Aug 6, 2017
Very good course for working professional. Thanks ISB & Professor Sudhir.
SA 제공Sep 6, 2019
Very interesting and gave a lot of Knowledge on Business Analytics.
VV 제공Jul 7, 2018
The importance of analytics and machine learning is well taught
SI 제공Jul 14, 2019
A very example oriented Course with real world applications.
DF 제공May 14, 2018
Very good beginning class covering the concepts needed.
AS 제공Oct 7, 2019
Relevant for basic understanding of the topics at hand
SB 제공Aug 5, 2017
I need more training on how to formulate content for R
JK 제공Jun 26, 2019
A few readings discussed in videos are not available.
VJ 제공Mar 27, 2020
The Rstudio examples needed to be explained better
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인도 경영 대학
The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges.
비즈니스 기술 관리 전문 분야 정보
With digital transformation, products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places information technology (IT) at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens.
The Business Technology Management Specialization will empower you with knowledge of the IT domain, project management, leadership and team building skills, and functional and analytical skills. These skills are critical skills for leveraging technology to create competitive advantage.
This Specialization will introduce you to the IT-powered digital transformation that business are going through. It will enable you to understand how insightful executives leverage IT to create value and understand the competitive dynamics of industries that consume significant technology.
It will also introduce you to Business Analytics in a world of digital media, including the right toolscape, like being able to run the Analytics Desktop with leading tools like RStudio and GitHub.
Finally, this Specialization will introduce you to customer analytics and enable you to develop an appreciation of problem-solving, data collection, prediction and optimization that can be enabled using digital media tools.
Video: Professor Deepa Mani speaks about the Specialization
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