About this Course

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학습자 경력 결과

50%

이 강좌를 통해 확실한 경력상 이점 얻기

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

다음 전문 분야의 6개 강좌 중 2번째 강좌:

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 9시간 필요

권장: 9 hours/week...

영어

자막: 영어

귀하가 습득할 기술

Digital MediaData AnalysisAnalyticsBusiness Analytics

학습자 경력 결과

50%

이 강좌를 통해 확실한 경력상 이점 얻기

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

다음 전문 분야의 6개 강좌 중 2번째 강좌:

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 9시간 필요

권장: 9 hours/week...

영어

자막: 영어

제공자:

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강의 계획 - 이 강좌에서 배울 내용

1

1

완료하는 데 2시간 필요

Introduction to Business Analytics

완료하는 데 2시간 필요
7개 동영상 (총 54분), 2 readings, 1 quiz
7개의 동영상
Conceptual Preliminaries13m
Framework for Problem Formulation7m
Transformative Problem Formulation6m
Data Types and Psychometric Scaling7m
Exploratory Vs Confirmatory Dichotomy7m
Revisiting Problem Formulation4m
2개의 읽기 자료
Introduction to Business Analytics and Psychometrics10m
In Video Reading for Lecture "Revisiting Problem Formulation"10m
1개 연습문제
Summative Assessment30m
2

2

완료하는 데 2시간 필요

Toolscape

완료하는 데 2시간 필요
7개 동영상 (총 45분), 2 readings, 1 quiz
7개의 동영상
A primer on Business Experimentation10m
Conceptual Preliminaries3m
Software for this Course2m
Training Machines A People-Analytics Use Case11m
The Exponential Learning Curve of the Machines7m
Toolscape Summary and Warp-up1m
2개의 읽기 자료
Instructions for Running the Analytics Desktop Apps using RStudio and GitHub10m
Additional links and reading material10m
1개 연습문제
Summative Assessment30m
3

3

완료하는 데 2시간 필요

Customer Analytics

완료하는 데 2시간 필요
5개 동영상 (총 43분), 3 readings, 1 quiz
5개의 동영상
preliminaries for Customer Analytics5m
Factorizing Data11m
Clustering Data11m
Visualising Data6m
3개의 읽기 자료
Data sets and slides as reference material for Perceptual mapping10m
How to Run Analytics Apps in R10m
Analytics Apps - Examples & Intro10m
1개 연습문제
Summative Assessement30m
4

4

완료하는 데 2시간 필요

Digital Media

완료하는 데 2시간 필요
6개 동영상 (총 42분), 2 readings, 1 quiz
6개의 동영상
Setting the Context: Digital Advertising7m
The App Era in Digital Social Media4m
Social Graphs and Hyper-Segmentation8m
Non-Social Digital Media for the Enterprise3m
Formulating and Analytics Problem7m
2개의 읽기 자료
Additional Reading for Module "Digital Media"10m
GE caselet: In-video Reading10m
1개 연습문제
Summative Assessment30m
4.1
50개의 리뷰Chevron Right

Business Analytics and Digital Media의 최상위 리뷰

대학: ACSep 29th 2017

Thank you for the wonderful session. It was very informative and helpful for me. And your YouTube videos are also really good to follow.

대학: NMJul 14th 2019

Awesome course for beginners in business analytics and specially is provides good insight about social media marketing.

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With digital transformation, products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places information technology (IT) at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens. The Business Technology Management Specialization will empower you with knowledge of the IT domain, project management, leadership and team building skills, and functional and analytical skills. These skills are critical skills for leveraging technology to create competitive advantage. This Specialization will introduce you to the IT-powered digital transformation that business are going through. It will enable you to understand how insightful executives leverage IT to create value and understand the competitive dynamics of industries that consume significant technology. It will also introduce you to Business Analytics in a world of digital media, including the right toolscape, like being able to run the Analytics Desktop with leading tools like RStudio and GitHub. Finally, this Specialization will introduce you to customer analytics and enable you to develop an appreciation of problem-solving, data collection, prediction and optimization that can be enabled using digital media tools. Video: Professor Deepa Mani speaks about the Specialization...
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