About this Course
15,549

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 13시간 필요

권장: 4 hours of study, 10 hours of active project work...

영어

자막: 영어, 베트남어, 스페인어

귀하가 습득할 기술

Business PlanBusiness ModelBusiness ModelingValue Proposition

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 13시간 필요

권장: 4 hours of study, 10 hours of active project work...

영어

자막: 영어, 베트남어, 스페인어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 3시간 필요

The Business Model Canvas: A Tool for Entrepreneurs and Innovators

Are you interested in starting your own business? Are you an entrepreneur who wants to accelerate profitable growth by improving your business model? Are you an intrapreneur, inside of an organization, who has a new idea that could make your customers smile and your competitors cry? If yes, then the Business Model Canvas is the best place to start. It is a proven tool for creating, assessing or reinventing a business model....
3 videos (Total 16 min), 2 readings, 2 quizzes
3개의 동영상
Animated Video, Business Idea to Business Model2m
Business Model Canvas Overview Presentation10m
2개의 읽기 자료
Presentation Slides as a Handout10m
A Blank Business Model Canvas10m
1개 연습문제
The BMC Basics6m
2
완료하는 데 1시간 필요

The Customer Segments

Every business model should start with selecting the customer segments that will benefit the most from your new idea, product, service, or solution. It's very tempting to select numerous customer segments that might have an interest in your value propositions. However, especially if you're just starting out, it's often best to choose just one, the most important, customer segment!...
2 videos (Total 12 min), 1 reading, 1 quiz
2개의 동영상
Customer Segments Presentation8m
1개의 읽기 자료
Presentation Slides as a Handout10m
1개 연습문제
Customer Segment Basics6m
3
완료하는 데 1시간 필요

The Value Propositions

According to the authors of the Business Model Generation; "The value proposition is the reason why customers turn to one company over another. It solves the customer problem or satisfies a customer need...some value propositions may be innovative and represent a new or disruptive offer. Others may be similar offers, but with added features and attributes." ...
2 videos (Total 9 min), 2 readings, 1 quiz
2개의 동영상
Value Propositions Presentation6m
2개의 읽기 자료
Presentation Slides as a Handout10m
A Blank Value Proposition Canvas10m
1개 연습문제
Value Proposition Basics6m
4
완료하는 데 1시간 필요

Channels and Customer Relationships

Channels are a critical element of the business model. They are how a company communicates with and reaches its customer segments. Channels are typically direct or indirect and has five phases: awareness, evaluation, purchase, delivery, and after sales. Customer relationships can range from highly personal to automated. Either way, the objective is to develop authentic relationships that lead to trust and customer loyalty....
2 videos (Total 9 min), 1 reading, 2 quizzes
2개의 동영상
Channels and Customer Relationships Presentation5m
1개의 읽기 자료
Presentation Slides as a Handout10m
2개 연습문제
Channel & Customer Relationship Basics8m
Mid-Course Quiz14m
5
완료하는 데 1시간 필요

Revenue Streams and Key Resources

According to the authors of the Business Model Generation; "If customers comprise the heart of a business model, revenue streams are its arteries." A business model typically has two different types of revenue streams--transactional and recurring. Key resources represent the most important assets required to make a business model work. The resources fall into several categories including physical, intellectual, human, and financial....
2 videos (Total 8 min), 1 reading, 2 quizzes
2개의 동영상
Revenue Streams and Key Resources Presentation5m
1개의 읽기 자료
Presentation Slides as a Handout10m
2개 연습문제
Revenue Stream Basics4m
Key Resource Basics4m
6
완료하는 데 1시간 필요

Key Activities and Key Partnerships

The key activities are what an entrepreneur or intrapreneur needs in order to create and offer a value proposition, reach markets, build and maintain customer relationships and generate revenues. Strategic partnerships have become a cornerstone of most business models. Entrepreneurs typically need the help of partners to create and deliver the value propositions. Innovation especially is a team sport....
2 videos (Total 8 min), 1 reading, 2 quizzes
2개의 동영상
Key Activities and Key Partnerships Presentation4m
1개의 읽기 자료
Presentation Slides as a Handout10m
2개 연습문제
Key Activity Basics4m
Key Partnership Basics4m
7
완료하는 데 1시간 필요

The Cost Structure

The final building block focuses on what costs will be incurred as we create and deliver the value propositions to the customer segments. The most common categories of cost are cost-driven and value-driven. Costs can also be described as fixed costs and variable costs. Costs typically should be minimized in every business model but low cost structures are more important to some business models than to others. Think how Wal-Mart's business model is different from that of a luxury hotel....
2 videos (Total 10 min), 1 reading, 1 quiz
2개의 동영상
Cost Structure Presentation3m
1개의 읽기 자료
Presentation Slides as a Handout10m
1개 연습문제
Cost Structure Basics6m
8
완료하는 데 4시간 필요

Presenting the Business Model

Now that your business model canvas is complete, it's time to tell your business model story to others. Successful entrepreneurs and innovators are masters at pitching their ideas and business models to stakeholders. The animated video titled "Telling Your Story" gives excellent advice on how to present your business model canvas....
2 videos (Total 13 min), 1 reading, 2 quizzes
2개의 동영상
Final Comments from Your Instructor45
1개의 읽기 자료
Presentation Slides as a Handout10m
4.5
91개의 리뷰Chevron Right

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50%

이 강좌를 통해 확실한 경력상 이점 얻기

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최상위 리뷰

대학: HAMar 13th 2019

Great course. I learn the model, I used it for two projects and really works. Of course It is just a way of view your business. You have to do more to launch a business. But it is an start point.

대학: NAug 18th 2017

I enjoyed it very much. It is easy to understand. A good point of this course is that I could work on my own business idea. It is nice to see Business Model Canvases of other participants.

강사

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Dan Stotz

Director, Online Executive Education
Michael J. Coles College of Business, Kennesaw State University
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David Kirkland, M.S.

Lead Instructional Designer
New Learning Models

조지아주립대 시스템 정보

The University System of Georgia is composed of 28 higher education institutions including 4 research universities, 2 regional universities, 12 state universities, 13 state colleges and the Skidaway Institute of Oceanography. The Georgia Public Library System, encompassing 61 library systems throughout Georgia, is also part of the University System....

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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