About this Course
최근 조회 3,851

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 8시간 필요

권장: 9 weeks of study, 2,5 hours/week...

영어

자막: 영어

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 8시간 필요

권장: 9 weeks of study, 2,5 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 2시간 필요

Introduction

This lecture provides the context of the course, defines the key concepts to operate with and introduces students to the field of Communication Studies. Here we discuss what communication is and set up the place of the theory in communication research and practice. What is the typology of theories and how to distinguish good theory from the bad one. During this class students will also learn major approaches to communication theory through the Craig's typology. ...
7 videos (Total 63 min), 1 reading, 1 quiz
7개의 동영상
Defining Communication10m
Defining Theory10m
Theory and Research9m
The Essence of Knowledge6m
Craig’s 7 Traditions in Communication Theory13m
What's next?10m
1개의 읽기 자료
Extra readings. About communication science40m
1개 연습문제
Week 1 Test (Introduction)14m
2
완료하는 데 2시간 필요

Interpersonal communication

Interpersonal communication is an underlying field of communication studies. In this lecture students will learn the main concepts to explain and predict how relationships are built, maintained and followed upon the dissolution in human communication....
6 videos (Total 39 min), 1 reading, 1 quiz
6개의 동영상
Politeness Theory8m
Social Exchange Theories3m
Interdependence Theory7m
Equity Theory6m
Case: Applying Theory to Practice5m
1개의 읽기 자료
Extra readings. More about interpersonal communication theories40m
1개 연습문제
Week 2 Test (Interpersonal Communication)16m
3
완료하는 데 1시간 필요

Group Communication

How group dynamics can be maintained and what are the main approaches to navigate effective group work? This lecture provides you with answers for these questions as well as it highlight the importance of leadership in group communication....
7 videos (Total 57 min), 1 reading, 1 quiz
7개의 동영상
Group Culture and Role of Leadership I7m
Group Culture and Role of Leadership II5m
Groupthink6m
Structuration and Communication5m
Symbolic Convergence in Group Communication6m
Functional Theory of Group Decision Making11m
1개의 읽기 자료
Believe me, I am one of you! The role of common group affiliation in crisis communication10m
1개 연습문제
Week 3 Test (Group Communication)20m
4
완료하는 데 2시간 필요

Public Rhetoric and Persuasion

The main focus of this lecture is to introduce student to the field of rhetorics. This class focuses at theoretical approaches to persuasion and the ways how to craft messages that influence the audience. Here we discuss approaches to the public speaking and online communication. ...
6 videos (Total 83 min), 1 reading, 1 quiz
6개의 동영상
Elaboration Likelihood Model15m
Theory of Planned Behaviour11m
Narrative Paradigm13m
Digital Rhetoric11m
Applying Theory to Practice: ‘Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance’16m
1개의 읽기 자료
Preparing for the case analysis10m
1개 연습문제
Week 4 Test (Rhetorics)20m
5
완료하는 데 2시간 필요

Mass communication and media effects

In this lecture student will be provided with the brief history of media effects theories and further in-depth explanation of various traditions in media effects. Why some people are being more influenced, how do we select and process the information and what is the role of media in society? All these questions will be addressed in this class along with the case study in the end. ...
8 videos (Total 105 min), 1 reading, 1 quiz
8개의 동영상
Agenda Setting and Framing16m
The Medium is the Message. Media Ecology by Marshal McLuhan I9m
The Medium is the Messagee. Media Ecology by Marshal McLuhan II13m
Cultivation Theory10m
Selective Exposure. As a Way to Reduce Cognitive Dissonance14m
The Audience is Active. Uses and Gratifications Theory11m
Applying Theory to Practice: 'Motivations for multi-screening: an exploratory study on motivations and gratifications'14m
1개의 읽기 자료
Motivations for multi-screening an exploratory study on motivations and gratifications20m
1개 연습문제
Week Test 5 (Media effects)20m
6
완료하는 데 2시간 필요

Social Media

Social media in general can be considered as a quite new phenomenon. In this lecture we discuss the way how emergence of social media influences the society and the social order, go through the main characteristics of social media and distinguish what makes it popular among the larger audiences....
7 videos (Total 76 min), 1 reading, 1 quiz
7개의 동영상
Understanding Social Media: Three Main Approaches10m
Networked: How Do We Approach Social Interactions12m
Online Communities: Common Bond VS Common Identity I10m
Online Communities: Common Bond VS Common Identity II9m
Affordances in Social Media Research8m
Applying Theory to Practice: ‘Social media affordances: Enabling customer engagement’8m
1개의 읽기 자료
Social media affordances Enabling customer engagement10m
1개 연습문제
Week 6 Test (Social Media)12m
7
완료하는 데 2시간 필요

Theories of PR

This lecture introduces students to the field of Public Relations, we discuss the main theories explaining and describing approaches to maintain relationships between organisations and strategic publics....
8 videos (Total 96 min), 1 reading, 1 quiz
8개의 동영상
Four Models of Public Relations9m
Excellence Theory7m
Situational Theory of Problem-Solving15m
Relationship Management Theory17m
Dialogic Theory14m
Fully Functioning Society Theory14m
Case: Applying Theory to Practice5m
1개의 읽기 자료
A user approach to dialogic theory in a Facebook campaign on love and marriage10m
1개 연습문제
Week 7 Test (Theories of PR)18m
8
완료하는 데 1시간 필요

Critical Theory in Communication

This class is devoted to the complex issues of critical theory considering culture, media, and the way norms and beliefs are reproduced in the existing society throughout communication patterns. Critical theory is all about the critique of existing social order and this lecture provides students with an in-depth understanding of how our society is functioning....
6 videos (Total 39 min), 1 reading, 1 quiz
6개의 동영상
The Frankfurt School: Max Horkheimer, Theodor Adorno and Walter Benjamin8m
Herbert Marcuse and One-Dimensional Society5m
Jürgen Habermas and Transformation of Public Sphere6m
Critical Theory Beyond Habermas6m
Applying Theory to Practice: ‘One-Dimensional Modern Society and Paralyzed Communication’5m
1개의 읽기 자료
Persuasion in crowdfunding An elaboration likelihood model of crowdfunding performance.pdf10m
1개 연습문제
Week 8 Test (Critical Theory in Communication )20m
9
완료하는 데 4시간 필요

Theory guided communication

The final lecture revises all the chapters discussed so far and brings some insights on how theory can be applied to practice. Here we also introduce you to some aspects that haven't been covered....
8 videos (Total 86 min), 2 quizzes
8개의 동영상
Revising Interpersonal: Conflict in Interpersonal Communication7m
Group Communication, Leadership and Networking8m
Rhetoric: Dr.Fox Effect7m
How to Avoid Media Effects?9m
Getting Online: Social Presence and Etiquette of Digital Era14m
PR and Self-PRomotion12m
What is Critical in Critical Theory?12m
1개 연습문제
Final Test52m
4.5
3개의 리뷰Chevron Right

최상위 리뷰

대학: MAApr 4th 2019

Very Solid course to understand the background of our behavior and decisions making as well as what information we get and why.

강사

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Olga Solovyeva

Lecturer
Integrated Communications Department, Faculty of Communication, Media and Design
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Maria Mordvinova

Head of BA Program in PR and Advertising
Integrated Communications Department, Faculty of Communication, Media and Design

국립 연구 고등 경제 대학 정보

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communicamathematics, engineering, and more. Learn more on www.hse.ru...

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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