This course is the third part of the Sales Operations/Management Specialization. In it, we will discuss some of the financial aspects involved in managing a sales force. Students will learn about the options available for sales force compensation, the different types plans you can use to manage your sales expenses, and how you can use quotas to help your salespeople achieve goals.
제공자:
강의 계획 - 이 강좌에서 배울 내용
주
1완료하는 데 5시간 필요
Compensation Overview
This module focuses on sales force compensation. In this segment, we will identify the goals of a sales force compensation plan. We will compare the different viewpoints that managers and salespeople have towards compensation. We will discuss the various steps in developing a compensation plan and identify how managers determine overall levels of compensation for their sales force. We will describe the basic methods used today in compensating the sales force and discuss the pros and cons of each. Finally, we will discuss indirect monetary compensation and its role in sales force compensation.
12 videos (Total 66 min), 1 reading, 3 quizzes
12개의 동영상
Goals of a Sales Compensation Plan1m
Interview: Sydney Eddy from Lavish Botique8m
Manager versus Sales Professionals Perspectives1m
Steps in Developing a Compensation Plan4m
Straight Salary1m
Straight Commission2m
Combination Plan4m
Indirect Monetary Compensation31
Interview - Scott Stenger from All Makes Vacuum and Sewing Center19m
Week 1 Questions and Answers19m
Week 1 Review1m
1개의 읽기 자료
Motivating Salespeople: What Really Works20m
1개 연습문제
Week 1 Quiz15m
주
2완료하는 데 2시간 필요
Methods of Compensation
This week we will discuss the role of expenses in sales force compensation. We will describe the goals of a sales expense plan and the various issues relating to sales force expense management such as IRS rules and regulations. Finally we will provide a discussion on the importance of providing well defined policies with regard to expense reimbursement. A well-defined sales force expense policy should be used as a tool to aid sales in their efforts to develop and grow customer relationships.
7 videos (Total 67 min), 1 reading, 1 quiz
7개의 동영상
Sales Force Expenses2m
Goals of a Sales Expense Plan1m
Interview - Teelin Henderson from Mazak Corporation15m
Interview - Scott Stenger from All Makes Vacuum and Sewing Center19m
Week 2 Questions and Answers23m
Week 2 Review2m
1개의 읽기 자료
Expense Report Abuse: Much Ado about Nothing15m
1개 연습문제
Week 2 Quiz15m
주
3완료하는 데 4시간 필요
Managing Sales Expenses
This week we will focus on Expense Control. We will discuss alternative methods available to sales
managers in controlling sales force expenses. We will discuss the pros and cons of each method. Next we will discuss the use of automobiles as a transportation expense used by the salesforce to travel to their customers. We will evaluate the option of providing a company car for each salesperson to use in their daily contact with customers. If the firm chooses to provide a company car, which alternative is best for the firm: lease or purchase? Finally, we will look at sales transportation costs using the salesperson’s personal vehicle and what type of reimbursement options may be used with this approach.
8 videos (Total 74 min), 2 readings, 2 quizzes
8개의 동영상
Controlling Expenses4m
Transportation Expenses2m
Interview - Helen Tsang from Lavish Boutique8m
Interview - Scott Stenger from All Makes Vacuum and Sewing Center - Part 111m
Interview - Scott Stenger from All Makes Vacuum and Sewing Center - Part 227m
Week 3 Questions and Answers15m
Week 3 Review2m
2개의 읽기 자료
Why Bosses Can Track Their Employees 24/710m
How Can GPS Vehicle Tracking Improve Your Business?20m
1개 연습문제
Week 3 Quiz15m
주
4완료하는 데 2시간 필요
Sales Expense Control
This week our discussion will focus on Sales Quotas. We will define what we term a “sales Quota” and discuss the purpose of sales quotas in measuring sales performance. We will discuss various options in setting sales quotas and evaluate each in terms of its potential benefits and shortcomings. Finally we will assess different approaches to setting quotas such as territory potential, through the use of historical data or a by asking for the salesperson’s own insight into quota estimation.
8 videos (Total 65 min), 2 quizzes
8개의 동영상
Purpose of Sales Quotas1m
Types of Quotas1m
Three Approaches to Setting Quotas2m
Interview - Helen Tsang from Lavish Boutique19m
Interview - Scott Stenger from All Makes Vacuum and Sewing Center20m
Week 4 Questions and Answers17m
Week 4 Review1m
2개 연습문제
Compensation Trends Data20m
Week 4 Quiz15m
강사
Emily C. Tanner, Ph.D.
Assistant Professor, MarketingCollege of Business and Economics
Suzanne C. Bal
Teaching Assistant Professor, MarketingCollege of Business and Economics
Michael F. Walsh, Ph.D.
Department Chair & Associate Professor of MarketingCollege of Business and Economics
웨스트 버지니아 대학교 정보
Founded in 1867, West Virginia University is moving toward a global destiny. World-class faculty are exploring everything from pulsars to nanoscale technology. Rated as the #2 public university at which to do research and a top-20 best place to work in academia, WVU is collaborating with international academic and research partners.
Sales Operations/Management 전문 분야 정보
Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense forecasting. Also covered are typical sales management problems and potential solutions. As part of the course, you will meet a number of practicing sales managers who share their experience and knowledge. The learning outcomes are:
· Develop a plan for organizing, staffing and training a sales force.
· Identify the key factors in establishing and maintaining high morale in the sales force.
· Develop an effective sales compensation plan.
· Evaluate the performance of a sales person.
· Organize sales territories to maximize selling effectiveness.
· Evaluate sales and sales management strategies in relation to current legal and ethical standards of practice.
자주 묻는 질문
강의 및 과제를 언제 이용할 수 있게 되나요?
강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.
이 전문 분야를 구독하면 무엇을 이용할 수 있나요?
강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.
환불 규정은 어떻게 되나요?
재정 지원을 받을 수 있나요?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.
Coursera는 세계 최고의 교육에 대한 보편적인 접근 기회를 제공하며,
최고의 대학 및 기관들과 제휴하여 온라인 강좌를 제공합니다.
© 2019 Coursera Inc. All rights reserved.
