About this Course
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100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 6시간 필요

권장: 1-3 hours/week...

영어

자막: 영어

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 6시간 필요

권장: 1-3 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 1시간 필요

Platforms and Design

Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design....
7 videos (Total 29 min), 5 readings
7개의 동영상
Media and Platform Variations3m
Storytelling Changes Across Multimedia8m
Storytelling Changes Across Platforms3m
What is Design?2m
Evaluating Content Design3m
Usability Testing3m
5개의 읽기 자료
What is Content Strategy?10m
Course Content and Schedule10m
How Do I Get The Most Out Of This Course?10m
Meet the Team10m
The Visual Experience10m
2
완료하는 데 3시간 필요

Social and Mobile Media

Module 2 is dedicated to utilizing social and mobile media....
4 videos (Total 23 min), 3 readings, 1 quiz
4개의 동영상
Virtual Communities9m
Differentiated Messaging4m
Tools to Use at Work5m
3개의 읽기 자료
The Case Study10m
The Utilitarian Experience10m
The Inspiration Experience10m
3
완료하는 데 2시간 필요

Managing Content and IP

Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy....
10 videos (Total 73 min), 4 readings
10개의 동영상
Legal Protection7m
Using Credible Content From Brands4m
Outsourcing vs. In-House Creation5m
Introduction to IBM4m
Communicate Effectively in a Digital World8m
Leveraging Talent2m
A Revolutionary View of Marketing14m
Watson: The Computer that Learns8m
Summary of Content Strategy's Future7m
4개의 읽기 자료
Appendix10m
Download the Toolkit10m
Join us for MOOC 3 - Expanding Your Content's Reach!10m
Other Resources10m
4.5
25개의 리뷰Chevron Right

33%

이 강좌를 수료한 후 새로운 경력 시작하기

29%

이 강좌를 통해 확실한 경력상 이점 얻기

최상위 리뷰

대학: YLNov 8th 2016

very good lecture and assignment design. But I prefer more case study in the lecture to help the learners better understand the rules.

대학: ATMar 13th 2018

Excellent course. Strong theory, practical tools, usable methods for content strategy development.

강사

Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications
Avatar

John Lavine

Founder, Professor and Director, Media Management Center
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Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

노스웨스턴 대학교 정보

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Content Strategy for Professionals 전문 분야 정보

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
Content Strategy for Professionals

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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