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Content Strategy for Professionals: Managing Content(으)로 돌아가기

노스웨스턴 대학교의 Content Strategy for Professionals: Managing Content 학습자 리뷰 및 피드백

301개의 평가
48개의 리뷰

강좌 소개

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...

최상위 리뷰


2020년 4월 24일

certain acronyms are tough to understand. Some professors speech is'nt that student friendly .otherwise a good course especially for people acquainted with English language . Others may find it tough.


2021년 3월 12일

A lot of information was delivered, yet it was very well summarized and easy to digest. The examples provided to demonstrate concepts were really helpful. Great course!

필터링 기준:

Content Strategy for Professionals: Managing Content의 46개 리뷰 중 26~46

교육 기관: Vivianne R C

2020년 4월 30일

It is a direct course with many practical lessons!

교육 기관: Frederico T

2017년 10월 4일

Deep dive into the process. Productive assignment

교육 기관: Muhammad I

2017년 9월 3일

An excellent course for every body.

교육 기관: Lucia H

2017년 6월 20일

Great content, to the point!

교육 기관: Kolab H

2021년 9월 25일

It good learning

교육 기관: Tayo A

2021년 3월 21일

Great course!

교육 기관: Nhat Q L

2019년 2월 20일

Great class!

교육 기관: Shyam R R

2019년 7월 8일

Good topics

교육 기관: Tong V C

2020년 12월 27일

very good

교육 기관: Paramjit S

2019년 2월 23일


교육 기관: Jessica X

2017년 9월 5일


교육 기관: Quinton R A

2020년 5월 2일

The Information In the course Is great but my biggest complaint Is the peer review. The course started off by saying there Is no grade, yet the peer review acts like a grade. It makes It difficult to progress and complete the certificate when no one Is reviewing your work.

교육 기관: Denise L

2020년 9월 1일

Clear and concise information with clear practical applications and a great mix of theory + examples.

교육 기관: Edward B

2016년 4월 20일

Good course, but the assignment was underwhelming compared with the other courses.

교육 기관: Johanna C v R

2016년 11월 29일

Very useful, practical and with real-world scenarios.

교육 기관: Vay R

2016년 12월 9일

Social media IMC and IBM interview was amazing

교육 기관: Lauren R

2021년 9월 15일

it was very useful and easy to follow

교육 기관: Vaidehi B M

2017년 8월 5일

Found this module useful.

교육 기관: Déborah J P

2016년 4월 14일

Interesting material

교육 기관: A B H

2020년 10월 1일

The content was a bit dated. It really should be updated.

교육 기관: Corrie B

2021년 5월 11일

This content was not super in depth, and it relied heavily on tech concepts and trends from over five years ago.