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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,414 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

DP

Dec 13, 2020

I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.

SM

May 27, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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451 - 475 of 1,433 Reviews for The Strategy of Content Marketing

By Amitabh S

Aug 7, 2020

Whatever stream of work one is in, you will find this course interesting & helpful. Please enroll to benefit

By Evan A

Nov 7, 2023

High-quality and student-focused, course dedicated to equipping you with the knowledge you need to succeed.

By Thai M H

Jul 3, 2023

Thanks to video lecturer, reading and discussion forums. This course helps me a lot for upgrading my skills

By Lan N

Jul 13, 2021

A very insightful class for those folks who are working in the content marketing field. Highly recommended!

By DR C K D

May 16, 2020

This course the strategy of content marketing found to be very informative. Thanks a lot to the instructor.

By Darja Z

Oct 22, 2017

It's simple and useful. The video lessons are so cool, its very good when you hear and see the information.

By Kealeboga S

Jun 29, 2022

Awesome, really learnt a lot!I will be a better content Creator because of this Course,thank you Coursera.

By Roy R

May 18, 2022

The course is very interesting and engaging. The take aways will be useful in my work as Marketing Manager

By Yiu-Chau W (

Jun 10, 2020

I really enjoyed the course. It was easy to understand and the material is right to the points. Well done!

By William Y

Apr 2, 2020

Perfectly necessary to start in the content marketing world and start your own content as a professional.

By oscar c

Sep 19, 2020

If you're interested in content marketing or building your own website, this course is perfect for you !

By S.Anand S A P

Aug 29, 2020

I would like to appreciate Brian & Simone for their wonderful course. Only useful things & no bull shit.

By Marianna F

May 1, 2020

What I appreciated the most was the instructor's ability to convey technical information in a clear way.

By sani a

Sep 28, 2020

the greatest thinking strategy of content in making me see marketing as the game changer, to my career.

By Sandeep R

Aug 23, 2020

I really appreciate the community for helping in the journey to become the better version of ourselves.

By Truc T

Aug 20, 2020

Thanks for designing a great structure of the knowledge of the effective strategy of content marketing.

By Bianca M S C

Jul 2, 2020

This course is a great advance in a content marketing carrear, teach me from scratch, thanks very much.

By Travis G

Sep 30, 2022

Course was very helpful in reminding me items I had forgotten about and filling in my knowledge gaps.

By Ali G D

Aug 25, 2022

An excellent course where I gained a lot of knowledge and experience in the field of content marketing

By Lúcia P d M

Jun 29, 2021

Ótimo conteúdo e com exercícios que promovem o aprendizado e a implementação deste conteúdo. Parabéns!

By Febriani N

Feb 4, 2021

its easy to understand even ya i'm still beginner about it. and its really so much help full to my job

By Gintarė M

Sep 28, 2020

Interesting and useful course with many tools that can help you in creating content for your business!

By Nico A

Jun 21, 2020

Deeply informative and easy to understand. This course did not make me feel inadequate or intimidated.

By Shahlima P

May 30, 2020

Loved how organised it was and how there was a o tire of watching lectures but also audio and reading.

By Dara P N

May 5, 2020

Such an effective and great course! This will prepare you in becoming a professional content marketer.