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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,389 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

SM

May 27, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

HR

Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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551 - 575 of 1,422 Reviews for The Strategy of Content Marketing

By Shaan R

Jun 17, 2020

Great course and learnings, peer graded assignments took very long to get graded.

By Aneta D

Jun 14, 2020

this course I amazing. it has a lot of useful material with relevant information.

By Sumaima Z

May 6, 2020

This course is interesting and I will recommend this to every business students.

By Susan T

May 5, 2020

It was very useful for me and I have learned many new things in content strategy.

By Federico A L

Aug 26, 2022

muy buen curso. La autocorrección con compañeros hace aumentar los conocimientos

By Prabath B J

Sep 30, 2020

I learnt a lot about content marketing. Great Course. Highly recommanded others.

By Suchetana D

Jul 5, 2020

I appreciate the efforts made by Sonia Simone and enjoyed the course thoroughly!

By Aninkan G

May 18, 2020

The course helped me a lot in my practical field of study. Thanks a lot Coursera

By Muhammad F

May 17, 2020

A very useful lesson for those of you who want to learn about content marketing.

By Marija Đ

Feb 7, 2021

I am glad that I had the opportunity to complete this course! I learned a lot.

By Gabriela G

Sep 13, 2020

Un curso completo, lleno de conocimiento, práctica, y experiencia, recomendado

By Ryan W

Jul 27, 2020

A tough topic taught by people who live and breathe (and who have mastered) it!

By Rose R

May 24, 2020

perfect course, I've learnt a lot. My vision of business completely has changed

By Tausif M

Dec 27, 2018

An exceptional course for all the enthusiasts of content writing and marketing.

By ANA E R A

Feb 13, 2022

Excelente curso, impartido por Sonia S., amplia experiencia, sencilla y humana

By ULIS-VNU P T M L

May 27, 2021

It would be better if my instructors could add English transcript for podcasts

By zohreh h

Oct 7, 2020

If you want to be a success copy blogger I recommend you to pass this course .

By Paola J

Jul 30, 2021

Excelente curso! Con mucho material de lectura y buenos ejercicios prácticos.

By Muhammad R I R

Jun 9, 2020

terima kasih, thanks you. i hope this can bring be to great person in future.

By N N o

Jul 21, 2023

i love everything about Coursera.....and the course too, everything on point

By kimberly m t

Sep 27, 2020

Sonia Simone is an incredible instructor. I learned so much from this class.

By ashwin j

May 20, 2020

persuade your organization to include them in your overall content marketing

By Courage-Ode D O

Jan 31, 2023

great course! very helpful for any aspiring content marketer and copywriter

By Alana S

Jan 13, 2022

Such a fanastic teacher! One of the best courses I have taken on Coursera.

By mohammed a m h

Jul 26, 2020

Great and helpful in the future,when you need to make you brand successful.