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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,391 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

DP

Dec 13, 2020

I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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576 - 600 of 1,422 Reviews for The Strategy of Content Marketing

By Ani C

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Sep 26, 2022

Your course materials win my heart any day, anytime. Thanks, Sonia Simon!

By Jayadeep S

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Oct 3, 2020

Very insightful and helpful in formulating content strategy for companies.

By Ali P d

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Jun 27, 2020

This was an awesome and really educative course

Am glad I was part of this.

By Victoria M

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May 16, 2020

Amazing Course, great professor, thank you Sonia, and excellent materials!

By Shweta M

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Nov 17, 2018

I gained a lot of valuable insights into content marketing.

Really helpful!

By L W

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Aug 17, 2018

Comprehensive and the breakdown for lessons were easy to digest and learn.

By Terilyn

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Jun 6, 2022

Great instructor, tons of incredible information and resources presented.

By Muhammad Q

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Sep 6, 2020

The course was interesting throughout but I found last week quite boring.

By Katarina P

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Jul 15, 2020

It was a great course and I have learned a lot about a content marketing.

By Juan E S

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May 28, 2020

Una gran experiencia, un gran curso, aprendes y aplicas el conocimiento.

By Akshat R

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May 28, 2020

Good Course and very well explained topics related to Content Marketing.

By JTSiems

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Jan 26, 2018

Really enjoyed the course - good information, lectures, and assignments.

By Mariana L

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Mar 19, 2024

Really recoomend learned a lot I havent learned in my marketing class.

By Adeboye B

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Apr 1, 2022

Awesome course, this course gives indepth details of content marketing.

By Sarthakk R

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Apr 30, 2020

This is good learning copywriting and the strategy of content marketing

By Žygimantas B

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Jun 29, 2022

I liked the practise that i learnt to put information into perspective

By Trang D

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Aug 7, 2022

I highly recommend you to take this course. It's an excellent course.

By manisha p

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Feb 15, 2021

it was fun learning from coursera and the process of learning is easy

By Debobroto C

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Dec 13, 2020

great course and instructrator. It improve my content marketing skill

By Fernando M L

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Jun 3, 2020

For an intermediate level. Excellent exercises and great explanation.

By Debbie S

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Feb 21, 2018

This is the most useful class on content marketing I have even taken.

By BASUDHA B

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Oct 11, 2020

Comprehensive, concise yet at-depth. Thanks especially for the PDFs.

By Benmun H D

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May 12, 2020

most useful if you have of brand that tries to sell to customers etc

By Miracle S

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Jan 15, 2024

Strategy of content marketing is one of the best courses I've taken

By George J S

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Aug 14, 2023

Well structured course and great presentations. Worth every minute!