For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.
I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.
교육 기관: Maximiliano C•
El curso es bueno, pero básico y meramente introductorio. El material de estudio en podcast no es para nada práctico.
교육 기관: Kaival R•
It could have been better. To be honest, those podcast interviews were really boring. Instead, do some video classes.
교육 기관: Doris-Evelyn Z•
The course is very focused on the US market and some content related things may be too pushy for Europe for example.
교육 기관: Pitchaphorn N•
There are more podcasts with no subtitles. Other foreigners like me may be caused by language barriers. But it's ok.
교육 기관: Алексей Л•
Since I don't know enough English, and half of the course is podcasts without subtitles, I didn't see this half
교육 기관: Phil W•
Good general content, but a lot of incomplete video sections with speakers named who do not appear.
교육 기관: Jenna-Lee•
I really enjoyed the presenter who was engaging and interesting. I didn't enjoy the podcasts.
교육 기관: Ayisha L•
Good! But, there were lot of books you had to read as quoted and very less video engagement.
교육 기관: Elizabeth L M•
The course was quite thorough, but the materials often repeated themselves.
교육 기관: Mandy W•
Lots of good information, could def trim the fat. Its very repetative.
교육 기관: Parth B S•
First 2 Weeks are okay...
Audio podcasts are boring from third week...
교육 기관: Katrina M•
Not very thorough on what to do and how to execute what you learn.
교육 기관: Soraia M•
It was a good experience to update my marketing knowledge
교육 기관: Sujit D•
This course is very important in marketing sector..
교육 기관: vinodkumar•
Good one, Good for beginners for content writers.
교육 기관: Khoi N•
Should include more about digital video
교육 기관: Sally P•
Lots to read, little practise.
교육 기관: yash•
it should having more stuff
교육 기관: MUHAMMAD A Q•
It can be more interactive.
교육 기관: Ranjith R•
Couldn't find the podcast
교육 기관: GiuliaTubiello•
Loved the readings.
교육 기관: neehal b•
It was average
교육 기관: Hasib U•
교육 기관: ZHANG Y•
교육 기관: Kseniia K•
Sonia is a great presenter, but the content (ironically), execution and grading system made this course one of the worst I've ever taking (on Coursera and beyond).
1) The content jumps from beginner level (explaining the basic frameworks, differences between attraction and action content, etc.) to pretty advanced (discussing metrics without even explaining what they mean). Also, a decent share of the whole content is repeating what has already been said.
2) Completing the course takes way more time than you expect. All because of the countless podcasts you won't be aware of before you get to them (not the mention it's not explicitly stated where, when and how you are supposed to find them). Also, no notes, no reviews after, no summary of the podcasts.
3) The majority of reading references are Copublogger short books - again, you'll have to spend way more time going through each and every one of them if you want any further explanation (this is, apparently, counts as podcast "notes"). Instead of providing students with a short summary (or a concise article), they send you a 50-page book.
4) Ridiculous grading system. First, only two other students will decide your grade that worth 30% of the final grade. Second, the most heavy-weighted criteria are purely subjective ("How effectively does the learner match the image of the avatar with the demographic and bio description? - N/A / Very poorly / Poorly / No opinion / Effective / Very effective" - this is a real example from that submission).
I'm discouraging you from taking this course (I did learn something new) but rather want to spare you many moments of despair and rage this course caused.