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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,414 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

DP

Dec 13, 2020

I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.

SM

May 27, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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526 - 550 of 1,433 Reviews for The Strategy of Content Marketing

By Itiolu M

Oct 22, 2022

The course is a great one. It teaches everything I need to know about content marketing.

By Carlos M

Nov 16, 2020

Great content, good discussions in podcast and also useful ebooks as complementary stuff

By Shah M A R

Sep 13, 2020

Really enjoy the whole course

Everything about Content Marketing Explained here very well

By V m

Feb 22, 2024

to be honest it is a fun course to begin with and i took less than 1 month to finish it

By JATIN K T

Jun 16, 2020

It was a great experience to learn about the contents of Marketing and their frameworks

By Gökçen Ç C

Dec 31, 2021

Thank you so much for this opportunity. I learned many amazing idea from this course!

By Afsara A

Aug 26, 2020

Absolutely brilliant course and instructor. Thank you so much for the amazing support!

By Akhlis P

Sep 23, 2018

This is the best content marketing course I've found so far. Worth the time and money.

By Owusuaa A

Aug 22, 2023

This was a really insightful course. A perfect entry point for copywriting beginners.

By Ikram M

Jun 17, 2023

Great course with excellent delivery, assignments, and in-depth and relevant content.

By Aryana S

Mar 22, 2021

Great direction, assignments were on point with the subject. Really enjoyed learning!

By Anna I

Jul 17, 2020

I liked this course, it provided me with a lot of usefull reading and audio material.

By Valentina C

Jul 14, 2020

I've found this course very useful and full of interesting, valuable content! Thanks!

By Ilham M D W

Jun 17, 2020

Very good lessons, interesting and very useful, very filling my time in this pandemic

By Mistura A

Nov 13, 2023

I learnt so much, I now have a blog and I am currently applying everything I learnt.

By Rafael D C

May 3, 2022

Very relevant information that you need for your day-to-day online marketing effort.

By Deepak S

May 24, 2020

This course is Amazing 😍.

I learn so many things like role of 7A in content writing.

By Carlos I

Nov 7, 2018

Realmente me ha ayudado a comprender una parte del marketing

Muchas gracias Coursera

By Ibiala O

May 13, 2022

This course was very clear and swift also easy to understand i enjoyed every bit of

By Edima

Jun 28, 2020

A great introduction to writing powerful content especially in the social media era

By Valentina S

Apr 20, 2020

a complete guide for understanding how to implement your content strategy,loved it!

By Ramavishal

May 5, 2023

Excellent and fascinating subject and teaching, so insightful for content writers.

By Shun T R W

Aug 15, 2020

A very useful course for the beginners, also a good reminder to the industry pros.

By Deleted A

Jun 16, 2020

I loved it!! It was easy and I also learned so much useful information. Thank you!

By Calorine

Sep 4, 2018

I'm glad that the course has given me some insights to be applied to my workfield.