For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.
I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.
교육 기관: Le D D H•
Quite good and helpful
교육 기관: Shivprasad L V•
Good Marketing course
교육 기관: Salwa Z•
very good course
교육 기관: SAURABH B•
교육 기관: Eka W•
교육 기관: AKASH S•
교육 기관: chithu N•
교육 기관: pratik b•
It was good
교육 기관: Dharini m•
교육 기관: MUu M•
교육 기관: 예솔 최 ( C•
It is grea
교육 기관: mohammad k•
교육 기관: Monica M T T•
교육 기관: ARTHANARISWARAN R•
교육 기관: Prasanta M•
교육 기관: PROMATH N M•
교육 기관: Rebecca S•
First of all: I learned a lot. If you're new to content marketing or have a little experience in a related field but want to refresh your knowledge about content marketing you'll definitely find useful information.
My criticism goes towards the time schedule: in most weeks there are additional podcasts you need to hear which are not in the calculated total time. Also the description says 2-3 hours a week. The calculated time - without the sometimes over one hour podcast - says total times between 2:13 h and 5:56 . Plus time for research, setting up a website, ...
The readings are often very repetitive and feel more like advertising for copyblogger than educational material. I would have loved to hear for examples for different bussiness areas.
For a not native speaker nevertheless everything was understandable, in clear English with just as much technical terms as needed.
I'm not dissapointed I took this course and feel like I know a lot more than before. Just the time schedule needs improvement.
교육 기관: Gabriele A•
As i said to the final feedback, this is a very interesting course, except for the lack of subtitles in any podcast and more practical example during the lessons, such as real article or sample of them.
Furthermore, i would like to clarify that the review system for assignments is very unfair. I have read of people who complain that they are evaluated with ZERO flat points, this is because many people do not even bother to read the uploaded works. It is unthinkable that in such a course there can be no control for this type of situation, at least an internal feedback system to the assessments so that those who voted with clearly low marks are at least reported to the site.
In my case, i had to reload the project 4 times before looking for a truthful feedback on my work, which therefore inevitably delayed the conclusion of the course.
So, 3 stars for these "problems".
교육 기관: Yordan U•
The course was very useful and I enjoyed some of the discussion in it.
If I can give feedback that will be regarding the inaccurate weekly time required to go through the materials. This is due to the podcast lectures, which the system does not recognise as separate bits. It calculates the 1-minute videos, where you would have to click to open the podcast recordings externally. This wasn't helpful when planning the learning week ahead. Secondly, the peer-reviewed assignments, especially in week 3 was rather confusing in the way it was explained what needs to be done. I initially thought that is only me, but when I started reviewing other's works, it seemed like different students have understood the requirements differently.
교육 기관: Pippa M•
The course was helpful in outlining some basic aspects of writing content marketing, especially the 7A and 4A framework. Below are some aspects that the course could improve on:
Demonstrate more clearly how to structure a strategy that could be presented to colleagues (the focus mainly fell on how to write content, rather than why it's being written).
The wording of the assignment tasks needs to be clearer. From peer reviewing some papers, some other students went completely off course.
교육 기관: Sarah V•
The course as a whole was insightful and informative. It provided a lot to think about including items I can take back to work with me and use on a day to basis. However, there were a lot of grammatical errors and typos in this course, especially in the readings. Considering this course is about content marketing and is from an ad agency that specializes in this subject, that was disappointing to see. Did Copyblogger/Rainmaker Digital not even bother to check their own work?
교육 기관: Benedetta F•
Highly strategical course on content marketing. I wouldn't recommend it if you're looking for a more practical approach. I would recommend it for beginners, as I already work in content marketing I sometimes found it too basic. Overall though, interesting to listen to navigated professional discuss the subject. For a course that talks about engaging content, I found the video lessons and the slides used awfully boring to look at and also quite ugly design-wise
교육 기관: Aditya J P•
It's not that great. The content for the first two weeks is amazing. There are podcasts hidden in the options of downloads, that I couldn't even find and getting peer-reviewed assignments corrected is a pain in the ass with bogus reviews all over and the forums are filled with students begging to have their assignment corrected. Just skip the course if you can or audit the first two weeks for videos, if needed.
교육 기관: Jamil A S F•
It started off quite good. However, this is directed towards people who have no business experience. If you are already a business owner, then it begins to become quite irrelevant. The coursework is just tedious, especially if you have already looked at this stuff for your own business. Couldn't bring myself to complete the course past week 4, because of how tedious and irrelevant it started to become.
교육 기관: Tricia H•
Unless I missed something the videos did not say to go to downloads for the podcasts. The admin told me to do so after I contacted them.
And, the assignment instruction could have been a bit clearer. For example, my interpretation of the assignment was to do it on ONE page, save as PDF, and submit. But the paper I reviewed was the PDF Worksheet outline filled out and re-saved as a PDF.