About this Course
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다음 전문 분야의 5개 강좌 중 2번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 14시간 필요

권장: 4 hours/week...

영어

자막: 영어, 루마니아어

다음 전문 분야의 5개 강좌 중 2번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 14시간 필요

권장: 4 hours/week...

영어

자막: 영어, 루마니아어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 4시간 필요

Introduction to Business Modeling

In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.

...
9 videos (Total 51 min), 6 readings, 1 quiz
9개의 동영상
Welcome to Week One3m
What is a startup?3m
Customer, market, and value propostion6m
Product-market fit: The heart of the business model8m
Walk-through of the Business Model Canvas - Part 15m
Walk-through of the Business Model Canvas - Part 24m
How do you develop a business model?6m
Preview of the Online Master of Professional Studies in Technology Entrepreneurship10m
6개의 읽기 자료
Welcome to Building the Business Model for Corporate Entrepreneurs10m
Meet Dan Gordon10m
Connect with your Classmates10m
Our Recommended Textbook for the Course10m
Download the Business Model Canvas Poster10m
Explore the Online Master of Professional Studies in Technology Entrepreneurship5m
2
완료하는 데 3시간 필요

Customer Discovery and Customer Validation

In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.

...
7 videos (Total 40 min), 2 readings, 1 quiz
7개의 동영상
Why talk to customers? What do they know?5m
How to get insights from customers11m
Building a pipeline of customer interviews5m
What to do before the interview5m
What to do after the interview3m
Cold calling 1016m
2개의 읽기 자료
Talking to Humans10m
How to Interview a Customer (Optional)10m
3
완료하는 데 3시간 필요

Customer Segmentation and Analysis

In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.

...
12 videos (Total 95 min), 7 readings, 2 quizzes
12개의 동영상
Why have customer segments at all?6m
Customer segments, value propositions, and product features12m
Customer types8m
Customer segments and business models6m
Customer archetypes4m
Minimum viable product (MVP)7m
Market size and sizing8m
Physical and virtual goods12m
Market types10m
B2C and B2B markets9m
Crossing the chasm5m
7개의 읽기 자료
An Introduction to Customer Segmentation10m
In the Digital Era, People, Not Processes, Are Key (Optional)10m
Know Your Customers’ “Jobs to Be Done” (Optional)10m
What Is Value? The Costco Value Proposition (Optional)10m
The Lean Startup Methodology (Optional)10m
How To Design Your Next Minimum Viable Product (Optional)10m
Business Model Generation10m
2개 연습문제
Value Proposition and Customer Segment Analysis2m
Customer Types and Customer Archetypes Analysis2m
4
완료하는 데 2시간 필요

Creating the Business Model for the Corporate Venture

In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.

...
11 videos (Total 77 min), 5 readings, 1 quiz
11개의 동영상
The funnel of customer engagement10m
What is a channel?10m
Product-channel fit7m
Cost structure6m
The rest of the business model canvas3m
Key activities9m
Key partnerships8m
Key resources5m
Final Thoughts1m
Learn More with the Master of Professional Studies in Technology Entrepreneurship10m
5개의 읽기 자료
The Elements of Value (Optional)10m
You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)10m
Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)10m
Business Model Generation10m
How To Turn Corporations Into Innovation Machines (Optional)10m
1개 연습문제
Developing Your Business Model18m
4.7
9개의 리뷰Chevron Right

Building the Business Model for Corporate Entrepreneurs의 최상위 리뷰

대학: RMJan 19th 2019

I enjoyed learning a new way of helping smaller businesses get started. It is faster and more compacted.

대학: DSFeb 1st 2019

Understanding of business model easily from this course.

강사

Avatar

Daniel Gordon

Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

메릴랜드 대학교 칼리지파크 캠퍼스 정보

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

Corporate Entrepreneurship: Innovating within Corporations 전문 분야 정보

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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