Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
Corporate Entrepreneurship: Innovating within Corporations 특화 과정메릴랜드 대학교 칼리지파크 캠퍼스이 강좌에 대하여
최근 조회 5,398회
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 5개 강좌 중 2번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 11시간 필요
영어
자막: 프랑스어, 포르투갈어 (유럽), 러시아어, 영어, 스페인어, 루마니아어
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 5개 강좌 중 2번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 11시간 필요
영어
자막: 프랑스어, 포르투갈어 (유럽), 러시아어, 영어, 스페인어, 루마니아어
제공자:
메릴랜드 대학교 칼리지파크 캠퍼스
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Introduction to Business Modeling
In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
완료하는 데 2시간 필요
8개 동영상 (총 40분), 6 개의 읽기 자료, 1 개의 테스트
8개의 동영상
Welcome to Week One3m
What is a startup?3m
Customer, market, and value propostion6m
Product-market fit: The heart of the business model8m
Walk-through of the Business Model Canvas - Part 15m
Walk-through of the Business Model Canvas - Part 24m
How do you develop a business model?6m
6개의 읽기 자료
Welcome to Building the Business Model for Corporate Entrepreneurs3m
Meet Dan Gordon3m
Connect with your Classmates1m
Our Recommended Textbook for the Course3m
Download the Business Model Canvas Poster1m
Explore the Online Master of Professional Studies in Technology Entrepreneurship5m
완료하는 데 3시간 필요
Customer Discovery and Customer Validation
In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.
완료하는 데 3시간 필요
7개 동영상 (총 40분), 2 개의 읽기 자료, 1 개의 테스트
7개의 동영상
Why talk to customers? What do they know?5m
How to get insights from customers11m
Building a pipeline of customer interviews5m
What to do before the interview5m
What to do after the interview3m
Cold calling 1016m
2개의 읽기 자료
Talking to Humans3m
How to Interview a Customer (Optional)10m
완료하는 데 4시간 필요
Customer Segmentation and Analysis
In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.
완료하는 데 4시간 필요
12개 동영상 (총 95분), 7 개의 읽기 자료, 2 개의 테스트
12개의 동영상
Why have customer segments at all?6m
Customer segments, value propositions, and product features12m
Customer types8m
Customer segments and business models6m
Customer archetypes4m
Minimum viable product (MVP)7m
Market size and sizing8m
Physical and virtual goods12m
Market types10m
B2C and B2B markets9m
Crossing the chasm5m
7개의 읽기 자료
An Introduction to Customer Segmentation10m
In the Digital Era, People, Not Processes, Are Key (Optional)10m
Know Your Customers’ “Jobs to Be Done” (Optional)10m
What Is Value? The Costco Value Proposition (Optional)10m
The Lean Startup Methodology (Optional)10m
How To Design Your Next Minimum Viable Product (Optional)10m
Business Model Generation10m
2개 연습문제
Value Proposition and Customer Segment Analysis30m
Customer Types and Customer Archetypes Analysis30m
완료하는 데 3시간 필요
Creating the Business Model for the Corporate Venture
In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.
완료하는 데 3시간 필요
10개 동영상 (총 66분), 6 개의 읽기 자료, 1 개의 테스트
10개의 동영상
The funnel of customer engagement10m
What is a channel?10m
Product-channel fit7m
Cost structure6m
The rest of the business model canvas3m
Key activities9m
Key partnerships8m
Key resources5m
Final Thoughts1m
6개의 읽기 자료
The Elements of Value (Optional)10m
You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)10m
Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)10m
Business Model Generation10m
How To Turn Corporations Into Innovation Machines (Optional)10m
Earn a Degree Online in Entrepreneurship and Innovation5m
1개 연습문제
Developing Your Business Model30m
검토
BUILDING THE BUSINESS MODEL FOR CORPORATE ENTREPRENEURS의 최상위 리뷰
VM 제공2016년 11월 24일
Great course with so much precise information, process and examples. The focus is on how to develop the full business model
RM 제공2019년 1월 18일
I enjoyed learning a new way of helping smaller businesses get started. It is faster and more compacted.
NA 제공2020년 8월 31일
I really liked the way Mr. Daniel Gordon delivers his point of view.
RC 제공2020년 4월 30일
It was a great experience learning from University of Maryland
Corporate Entrepreneurship: Innovating within Corporations 특화 과정 정보
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
자주 묻는 질문
강의 및 과제를 언제 이용할 수 있게 되나요?
이 전문 분야를 구독하면 무엇을 이용할 수 있나요?
Is financial aid available?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.
