This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for:
이 강좌는 Corporate Entrepreneurship: Innovating within Corporations 전문 분야의 일부입니다.
Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
제공자:
About this Course
최근 조회 1,530회
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 5개 강좌 중 3번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 13시간 필요
권장: 3 hours/week
영어
자막: 영어
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 4시간 필요
Innovation Environments and Capabilities
In this module, we will examine how to audit a company's internal environment to establish a framework for its innovation capabilities.
완료하는 데 4시간 필요
8개 동영상 (총 65분), 6 readings, 1 quiz
8개의 동영상
Welcome to week one2m
What are some basic types of innovations?8m
How can an audit reveal innovation competence and weakness?10m
How many ways can companies innovate?11m
How does innovation occur at different business levels?6m
How does technology uncertainty influence an innovation in the marketplace?9m
What are key "associating" skills of innovators?10m
6개의 읽기 자료
Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs3m
Meet Dr. Thomas J. Mierzwa3m
Connect with your Classmates10m
Our Recommended Textbook for the Course10m
How P&G Tripled Its Innovation Success Rate (Optional)10m
Explore the Online Master of Professional Studies in Technology Entrepreneurship5m
완료하는 데 3시간 필요
Organizational Structures and Operational Formats
In this module, we will create a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company.
완료하는 데 3시간 필요
8개 동영상 (총 73분)
8개의 동영상
How do you evaluate a winning innovation idea when you see one?12m
Who are innovation's creative role players?8m
Who are innovation's implementation role players?10m
How do manager, entrepreneur, and innovator roles differ?12m
How can innovation be framed as a process?7m
Do different organizational forms matter for innovation initiatives?6m
What organizational forms do innovation venture units take?12m
완료하는 데 3시간 필요
Corporate Culture
In this module, we will analyze corporate culture to identify creative capabilities that leverage the company's best practices for innovation.
완료하는 데 3시간 필요
7개 동영상 (총 55분)
7개의 동영상
How does corporate culture influence innovation and creativity?12m
How can knowledge management enable innovation?6m
What factors influence the feasibility of an innovation?8m
How is innovation value classified within a firm?8m
How can benchmarking become an innovation practice?9m
How do innovation tournaments serve as a best practice?7m
완료하는 데 4시간 필요
Creating an Innovation Strategy
In this module, we will evaluate innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.
완료하는 데 4시간 필요
8개 동영상 (총 86분), 2 readings, 1 quiz
8개의 동영상
How do innovation managers survive an innovation project?9m
What's inside an innovation portfolio?8m
How do disruptive innovations change the marketplace?11m
How are innovations revealed in a blue ocean strategy?11m
How can lead users contribute to an innovation strategy?9m
How can open innovation become an entrepreneurial strategy?11m
Summary of key concepts21m
2개의 읽기 자료
Creating Breakthroughs at 3M (Optional)10m
Earn a Degree Online in Entrepreneurship and Innovation5m
4.2
1개의 리뷰Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs의 최상위 리뷰
open my mind for new business ideas and also to motivate others/
제공자:
메릴랜드 대학교 칼리지파크 캠퍼스
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Corporate Entrepreneurship: Innovating within Corporations 전문 분야 정보
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
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