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메릴랜드 대학교 칼리지파크 캠퍼스

강의 계획 - 이 강좌에서 배울 내용

1

1

완료하는 데 5시간 필요

Identifying and Analyzing the Opportunity

완료하는 데 5시간 필요
28개 동영상 (총 281분), 4 개의 읽기 자료, 1 개의 테스트
28개의 동영상
Setting up a formal structure for corporate entrepreneurship3m
What are entrepreneurial opportunities?11m
Asking for ideas from employees5m
What impact do knowledge conditions have in your industry?16m
Are the demand conditions in your industry favorable?20m
What is the lifecycle stage of your industry?15m
Is the industry capital intensive?14m
Is the industry advertising intensive?13m
Are you trying to enter a concentrated market?5m
What is the average size of a company in the industry?12m
What demographic changes are creating new market needs?11m
What psychographic changes are opportunistic?8m
What technical advancements are emerging?11m
What societal changes are presenting new opportunities?6m
What political and regulatory forces will influence the market?8m
How does the learning curve influence your success?10m
What complementary assets are critical to develop?11m
What is the reputation of your competitors?7m
What is value innovation?6m
What existing factors can you eliminate?6m
Where can you reduce factors and not reduce value?5m
Which factors can you raise above competitors?8m
What new factors can you create?5m
Is the problem real?7m
Does your solution create value for your stakeholders?9m
Is your advantage superior and sustainable?15m
Can you build the right team at the right time?15m
4개의 읽기 자료
Welcome10m
Meet Dr. James V. Green10m
The Opportunity Analysis Canvas10m
Explore the Online Master of Professional Studies in Technology Entrepreneurship5m
1개 연습문제
Opportunity Analysis2m
2

2

완료하는 데 4시간 필요

Building the Business Model

완료하는 데 4시간 필요
24개 동영상 (총 170분), 3 개의 읽기 자료, 1 개의 테스트
24개의 동영상
Product-market fit: The heart of the business model8m
Walkthrough of the Business Model Canvas - Part 15m
Walk-through of the Business Model Canvas - Part 24m
How do you develop a business model?6m
Why talk to customers? What do they know?5m
How to get insights from customers11m
What to do before the interview5m
Building a pipeline of customer interviews7m
What to do after the interview3m
Cold calling 1016m
Why have customer segments at all?6m
Customer segments, value propositions, and product features12m
Customer types8m
Customer segments and business models6m
Minimum viable product (MVP)7m
Crossing the chasm5m
What is a channel?10m
Product-channel fit7m
Cost structure6m
Key activities9m
The rest of the business model canvas3m
Key partnerships8m
Key resources5m
3개의 읽기 자료
Meet Dan Gordon10m
Business Model Generation10m
Talking to Humans10m
1개 연습문제
Initial Business Model Canvas18m
3

3

완료하는 데 2시간 필요

Crafting Strategies for Innovation Initiatives

완료하는 데 2시간 필요
12개 동영상 (총 120분), 2 개의 읽기 자료, 1 개의 테스트
12개의 동영상
How can an audit reveal innovation competence and weakness?10m
How many ways can companies innovate?11m
How does innovation occur at different business levels?6m
How does technology uncertainty influence an innovation in the marketplace?9m
What are key "associating" skills of innovators?10m
How do innovation managers survive an innovation project?9m
What's inside an innovation portfolio?8m
How do disruptive innovations change the marketplace?11m
How are innovations revealed in a blue ocean strategy?11m
How can lead users contribute to an innovation strategy?9m
How can open innovation become an entrepreneurial strategy?11m
2개의 읽기 자료
Meet Dr. Thomas J. Mierzwa10m
Managing Innovation10m
1개 연습문제
Innovation Roadmap2m
4

4

완료하는 데 3시간 필요

Building the Proposal

완료하는 데 3시간 필요
20개 동영상 (총 118분), 3 개의 읽기 자료, 2 개의 테스트
20개의 동영상
The entrepreneurial spectrum6m
The "too typical" return on investment (ROI) process7m
Finance for the corporate entrepreneur3m
A better approach to return on investment (ROI)4m
Intangible assets and return on investment (ROI)4m
Financial statement basics4m
Financial statement details7m
Sources of funding8m
Internal funding3m
Customer and vendor financing3m
Franchising4m
Joint ventures8m
Co-branding6m
Licensing agreements6m
Business proposals and the pitch3m
How to write an effective business proposal3m
What do your funding sources want to see4m
How to create a pitch deck7m
Do's and don'ts of the pitch12m
3개의 읽기 자료
Meet Michael R. Pratt10m
Entrepreneurial Finance10m
Earn a Degree Online in Entrepreneurship and Innovation5m
2개 연습문제
Final Business Model Canvas4m
Final Pitch4m

검토

MASTER CLASS FOR CORPORATE ENTREPRENEURS의 최상위 리뷰

모든 리뷰 보기

Corporate Entrepreneurship: Innovating within Corporations 특화 과정 정보

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

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