About this Course
최근 조회 13,164

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 26시간 필요

권장: 8 weeks of study, 4 hours per week...

영어

자막: 영어
Course을(를) 수강하는 학습자
  • Copywriters
  • Writers
  • Editors
  • Filmmakers
  • HR Specialists

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 26시간 필요

권장: 8 weeks of study, 4 hours per week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 2시간 필요

Theory of cultural industries

14개 동영상 (총 105분), 1 quiz
14개의 동영상
Introduction2m
Main terms6m
Course methodology12m
How to understand industrialization8m
Main theoretical foundations of cultural industry theories4m
Frankfurt school view on industrialization of culture7m
Political economy view on industrialization of culture6m
Information and knowledge economy5m
Main periods in contemporary theories of cultural industries7m
The early school of cultural industries8m
From cultural industries to content industries5m
Contemporary challenges in digital world16m
Creative industries and its origins9m
1개 연습문제
Test 130m
2
완료하는 데 4시간 필요

Main principles of classic cultural industries

9개 동영상 (총 83분), 2 quizzes
9개의 동영상
Failure to apply Marxist theory6m
Marketing of demand instead of marketing of supply9m
Strategies of risk minimization11m
Craft work and independence of authors9m
How to classify cultural products?8m
Cultural products outside industrial model9m
Models of valorization in cultural industries8m
Function of editor6m
1개 연습문제
Test 210m
3
완료하는 데 3시간 필요

History of reproducibility in media

19개 동영상 (총 120분), 1 quiz
19개의 동영상
Printed book as the first reproducible media8m
Difference between written book market and printed book market12m
Copyright and its functions in industrial book production4m
Industrialization of periodicals and double conversion model8m
Movie sector and recorded music as media industries5m
Recorded music: between phonograph and gramophone5m
Mass consumption of music: model of service4m
From model of service towards model of mass-sold good4m
Early film entertainment models: personal vs collective consumption4m
Movie as experimental production3m
Industrial organization of first movie studios8m
From Hollywood classics to “blockbusters model”6m
Television, radio and interactive digital networks as immaterial goods and services4m
Radio: from equipment logics to content logics and commercial model5m
Network radio and television5m
Television as an industry9m
Diversification of the audiovisual production4m
Digital platforms as universal reproducibility6m
1개 연습문제
Test 330m
4
완료하는 데 4시간 필요

Evolution of cultural industries in digital age

16개 동영상 (총 130분), 2 quizzes
16개의 동영상
Appearance of new products: material vs immaterial8m
Further industrialization7m
Mediatization of everyday life8m
Individualization of cultural practices9m
Theory of communication needs and its evolution in digital environment9m
Platforms independence13m
Persistence of two general models8m
Crowdfunding and other quasi-models of direct purchase9m
Between proprietary and free access platforms6m
Shift in blockbuster model (long tail)6m
UGC shift and changes in production chain7m
User generated content8m
Self-publication and open access as a shift to alternative production8m
Media piracy as alternative production4m
Decline in media advertising7m
1개 연습문제
Test 410m
4.3
2개의 리뷰Chevron Right

Cultural and creative industries의 최상위 리뷰

대학: HSJun 10th 2019

I had no idea about cultural and creative industries. This lecture offered me a fine and general overview about the concepts.

강사

Avatar

Iliya Kiria

Professor
Department of Media

국립 연구 고등 경제 대학 정보

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communicamathematics, engineering, and more. Learn more on www.hse.ru...

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.