이 강좌에 대하여

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Main objective of this course is to trace the development of the Cultural and Creative Industries as an idea and as concept and to identify the key points of changes within it in relations with contemporary digital connected world. Another important task of this course is to provide the deep understanding of the difference between cultural and symbolic meaning products (such as films, recorded music, book and periodicals, online media content etc) and other kind of goods. 
This course will help you to: 
  - Identify main peculiarities of cultural and symbolic goods in their difference with other branches of economy in terms of production chain, risks, relationship between different stages of production. 
  - Be able to analyze cultural products and symbolic goods from the organizational, economic, business model point of view.
  - Be able to invent new business models and analyze cultural products in terms of their productions risk.  
  - Be able to analyze cultural policies and creative industries/clusters policies.

Main prerequisite to this course is to be able to produce analytical texts in humanities. Normally the course addresses all students of master level interested in peculiarities of media and cultural economy and management. This course is strongly not recommended for those who:
  - Analyse any market or industry only in microeconomic terms (supply and demand, level of competitions etc). This course is not about market but about peculiarities of symbolic goods;
  - Try to interpret culture only in terms of marketing and management (i.e. culture is considered like a simple good to be sold to the consumer). This course considers it more broadly like a human agency to produce meanings of everyday life. That’s why cultural goods are different and can not be interpreted exclusively in terms of consuming and need more or less state support;
  - Try to interpret culture like pure “art” and consequently are absolutely not preoccupied by organizational aspect of its working.  

This course uses a large number of concepts coming from different fields of science: political economy of communications, cultural studies, sociology etc. Some aspects of the course are commented by known scholars in this field such as David Hesmondhalgh (University of Leeds), Phillipe Bouquillion (University Paris 13 Nord), Bernard Miege (Grenoble Alpes University).

Do you have technical problems? Write to us: coursera@hse.ru

공유 가능한 수료증

완료 시 수료증 획득

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 24시간 필요

영어

자막: 영어

공유 가능한 수료증

완료 시 수료증 획득

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 24시간 필요

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

주

1

주 1

완료하는 데 3시간 필요

Theory of cultural industries

This module gives an overview of main theories of cultural industries. We'll also talk about theories of creative industries and notion of creativity in general. You will get “research optics” to analyze cultural goods.

완료하는 데 3시간 필요

15개 동영상 (총 106분), 1 개의 읽기 자료, 1 개의 테스트

15개의 동영상

About the University1m

Course promo1m

Introduction2m

Main terms6m

Course methodology12m

How to understand industrialization8m

Main theoretical foundations of cultural industry theories4m

Frankfurt school view on industrialization of culture7m

Political economy view on industrialization of culture6m

Information and knowledge economy5m

Main periods in contemporary theories of cultural industries7m

The early school of cultural industries8m

From cultural industries to content industries5m

Contemporary challenges in digital world16m

Creative industries and its origins9m

1개의 읽기 자료

About the University10m

1개 연습문제

Test 130m

주

2

주 2

완료하는 데 4시간 필요

Main principles of classic cultural industries

We'll talk about peculiarities of cultural goods, models of their commercialization and risks of their production. You will also learn relationships between different actors of cultural production.

완료하는 데 4시간 필요

9개 동영상 (총 83분)

9개의 동영상

Risk, value and demand for cultural products12m

Failure to apply Marxist theory6m

Marketing of demand instead of marketing of supply9m

Strategies of risk minimization11m

Craft work and independence of authors9m

How to classify cultural products?8m

Cultural products outside industrial model9m

Models of valorization in cultural industries8m

Function of editor6m

1개 연습문제

Test 210m

주

3

주 3

완료하는 데 3시간 필요

History of reproducibility in media

During this week we'll consider historical context of industrialization of culture. In particular, industrialization of print media, audiovisual media and immaterial media will be studied.

완료하는 데 3시간 필요

19개 동영상 (총 120분)

19개의 동영상

What is reproducibility in media?4m

Printed book as the first reproducible media8m

Difference between written book market and printed book market12m

Copyright and its functions in industrial book production4m

Industrialization of periodicals and double conversion model8m

Movie sector and recorded music as media industries5m

Recorded music: between phonograph and gramophone5m

Mass consumption of music: model of service4m

From model of service towards model of mass-sold good4m

Early film entertainment models: personal vs collective consumption4m

Movie as experimental production3m

Industrial organization of first movie studios8m

From Hollywood classics to “blockbusters model”6m

Television, radio and interactive digital networks as immaterial goods and services4m

Radio: from equipment logics to content logics and commercial model5m

Network radio and television5m

Television as an industry9m

Diversification of the audiovisual production4m

Digital platforms as universal reproducibility6m

1개 연습문제

Test 330m

주

4

주 4

완료하는 데 4시간 필요

Evolution of cultural industries in digital age

During this week we'll learn transformations of cultural industries after digital revolution. We'll touch upon changes in business models, platforms and general logics shaping cultural industries in digital era.

완료하는 데 4시간 필요

16개 동영상 (총 130분)

16개의 동영상

Diversification of channels5m

Appearance of new products: material vs immaterial8m

Further industrialization7m

Mediatization of everyday life8m

Individualization of cultural practices9m

Theory of communication needs and its evolution in digital environment9m

Platforms independence13m

Persistence of two general models8m

Crowdfunding and other quasi-models of direct purchase9m

Between proprietary and free access platforms6m

Shift in blockbuster model (long tail)6m

UGC shift and changes in production chain7m

User generated content8m

Self-publication and open access as a shift to alternative production8m

Media piracy as alternative production4m

Decline in media advertising7m

1개 연습문제

Test 410m

주

5

주 5

완료하는 데 2시간 필요

Concentration in the field of cultural industries

This week concerns concentration in cultural industries. We'll talk about the meaning of concentration processes for cultural industries. Also we'll trace the main changes in large media and cultural conglomerates.

완료하는 데 2시간 필요

11개 동영상 (총 74분)

11개의 동영상

Symbolic goods as hybrid goods5m

Concentration as a threat to opinions’ diversity7m

Economic science critic on the media concentration5m

Political economy critic on the media concentration6m

Critic of the international concentration7m

Early mass media concentration3m

Horizontal and vertical concentrations5m

Media conglomerates in the mid of XX century6m

Diagonal concentration and diversification of cultural industries6m

Re-specialization and narrowing corporate perimeter in the XXI century10m

Financial logics of the concentration6m

1개 연습문제

Test 530m

주

6

주 6

완료하는 데 4시간 필요

Creative industries and cultural industries

Theoretical concepts of creative industries will be covered during this week. We'll also operationalize such terms as creative class, creative economy and creative work. Some worrds will be said about different approaches to creative policy.

완료하는 데 4시간 필요

13개 동영상 (총 96분)

13개의 동영상

Different kinds of creativity5m

Individual creativity and true creativity5m

Creative class as concept8m

Economic, technological and cultural creativity4m

Creativity: particular product or particular form of activity4m

Creative industries and creative economy as political idea9m

Different approaches to define creative industries7m

Creative industries as technology driven project6m

Creative economy as continuation of information economy concept8m

Creativity, social development and its critique13m

Relationships between media industries and cultural industries9m

Model of concentric circles4m

Main features of cultural industries not working for creative industries7m

1개 연습문제

Test 610m

주

7

주 7

완료하는 데 4시간 필요

Education as creative industry

Theories of creative industries will be applied for analysis of education. Using the concept of creativity we'll explore new forms of education in universities.

완료하는 데 4시간 필요

12개 동영상 (총 93분)

12개의 동영상

Industrialization of education5m

Academic creativity7m

Evolution of different forms of creativity within university8m

Creativity in scholastic university9m

Creativity in Humboldt university5m

Creativity in the universities of new forms6m

Applicability of cultural and creative industries theory to the academic world9m

Academic contract and contract in cultural industries11m

Education from standard to blockbuster model7m

Online education and creative industries challenges8m

Creative writing as example of the creativity development in academia4m

Critique of the new creative university8m

1개 연습문제

Test 710m

주

8

주 8

완료하는 데 2시간 필요

Policies in the field of creative and cultural industries

During this week we'll talk about different approaches to policies in cultural and creative industries. You will learn main principles of regulation in such industries.

완료하는 데 2시간 필요

12개 동영상 (총 96분)

12개의 동영상

Origins of cultural policy10m

Media and culture between private goods and public goods6m

Neo-liberal approach to culture and media8m

Cultural exception approach to cultural policy9m

Cultural identity protection argument7m

Audiovisual spectrum regulation policy8m

Public media regulation policy8m

Cultural identity protection policies6m

Industrial development policies10m

Pluralism protection and content regulation policies9m

Policies in the field of creative clusters5m

Education, cultural and media policies4m

1개 연습문제

Test 830m

자주 묻는 질문

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?

You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Is financial aid available?

Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

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Cultural and creative industries