Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.
제공자:
Strategic Technology Management 특화 과정일리노이대학교 어버너-섐페인캠퍼스이 강좌에 대하여
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 3개 강좌 중 2번째 강좌:
초급 단계
Anyone who or whose work is related to any aspect of innovation or wants to understand and manage the role of consumers in innovation proceses
완료하는 데 약 7시간 필요
영어
자막: 영어
배울 내용
The concept of innovation and the critical role customers can play in development of successful innovation
Capture customer information to fuel innovation
Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 3개 강좌 중 2번째 강좌:
초급 단계
Anyone who or whose work is related to any aspect of innovation or wants to understand and manage the role of consumers in innovation proceses
완료하는 데 약 7시간 필요
영어
자막: 영어
제공자:
일리노이대학교 어버너-섐페인캠퍼스
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
강의 계획표 - 이 강좌에서 배울 내용
완료하는 데 3시간 필요
UNDERSTANDING INNOVATION AND CUSTOMER-CENTRIC INNOVATION
In this module, we will examine the concept of innovation in general and customer-centric innovation in particular. We will start by defining customer-centric innovation, then work towards understanding what is innovation and when does it become successful.
완료하는 데 3시간 필요
6개 동영상 (총 51분), 4 개의 읽기 자료, 2 개의 테스트
완료하는 데 2시간 필요
INNOVATION ADOPTION
In this module, we will discuss and understand why new innovations fail, and examine this question from a customer psychology perspective. In doing so we will discuss the psychological barriers to innovation adoption and strategies to overcome such psychological resistance.
완료하는 데 2시간 필요
5개 동영상 (총 46분), 2 개의 읽기 자료, 1 개의 테스트
완료하는 데 2시간 필요
CAPTURING CUSTOMER NEEDS TO FUEL INNOVATION
In this module, we will discuss tools and techniques that can be used to better understand customer pain points and hence their needs. This module will also highlight issues or drawbacks associated with these techniques or frameworks and discuss ways to overcome these drawbacks.
완료하는 데 2시간 필요
5개 동영상 (총 41분), 2 개의 읽기 자료, 1 개의 테스트
완료하는 데 2시간 필요
CUSTOMER DRIVEN INNOVATION STRATEGY
In this module, we will introduce the systematic and formal innovation/new product development process, and how customer-centric information can be used to shape this process. We will also discuss how this process works and the factors that can help in developing a more efficient and effective innovation process and the issues that can hurt this process
완료하는 데 2시간 필요
5개 동영상 (총 42분), 2 개의 읽기 자료, 1 개의 테스트
Strategic Technology Management 특화 과정 정보
The success of modern companies depends critically on their manager’s ability to generate strategic innovationwhich leverages technological and market changes. A key part of the equation is delivering new products that deliver exceptional customer value. Another essential element is implementing innovation initiatives effectively. The Strategic Technology Management specialization is targeted towards aspiring managers, managers at all levels, and entrepreneurs who lookto gaina well-rounded knowledge of technology managementthrough courses thatintegrate the areas of strategic innovation, customercentric product development, andmanaging innovation. Topics covered include:
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