This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.
제공자:
Customer Insights: New Product Development Orientation
일리노이대학교 어버너-섐페인캠퍼스이 강좌에 대하여
최근 조회 24,049회
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 23시간 필요
영어
자막: 영어
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 23시간 필요
영어
자막: 영어
제공자:
일리노이대학교 어버너-섐페인캠퍼스
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 4시간 필요
MODULE 0: Orientation and Introduction to the Case Study Method
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. You will also become familiar with the tools and process of analyzing a business situation.
완료하는 데 4시간 필요
5개 동영상 (총 62분), 6 개의 읽기 자료, 3 개의 테스트
5개의 동영상
Case Method Analysis14m
Defining the Problem11m
Writing an Executive Summary9m
The BlackBerry Case15m
6개의 읽기 자료
Syllabus10m
About the Discussion Forums10m
Updating Your Profile10m
Social Media10m
Module 0 Readings and Resources10m
About the Jeopardy Quiz10m
2개 연습문제
Orientation Quiz10m
Demographics Survey26m
완료하는 데 4시간 필요
MODULE 1: What Makes a Great New Product
The high risk and cost of new product failure highlights the importance of understanding the reasons for new product successes and failures. In this module, we will identify and discuss the major reasons for new product development successes and failures. You will experience first-hand the value of creativity in developing a new product and examine the best practices of successful firms and entrepreneurs.
완료하는 데 4시간 필요
3개 동영상 (총 35분), 1 개의 읽기 자료, 2 개의 테스트
1개의 읽기 자료
Module 1 Readings and Resources10m
완료하는 데 6시간 필요
MODULE 2: Product Development Customer Knowledge Requirement
This module will begin by providing an overview of the customer knowledge requirements across stages of the product development cycle. It will then provide a brief overview of qualitative and quantitative research methods and its benefits in understanding customer needs in product development.
완료하는 데 6시간 필요
4개 동영상 (총 71분), 1 개의 읽기 자료, 4 개의 테스트
4개의 동영상
Stages in New Product Development14m
Steps in Customer Insight Research22m
The Kellogg's Case14m
1개의 읽기 자료
Module 2 Readings and Resources10m
완료하는 데 4시간 필요
MODULE 3: Identifying the Voice of Your Customer
This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.
완료하는 데 4시간 필요
3개 동영상 (총 40분), 1 개의 읽기 자료, 2 개의 테스트
3개의 동영상
Voice of the Customer (VOC)12m
House of Quality13m
1개의 읽기 자료
Module 3 Readings and Resources10m
완료하는 데 5시간 필요
MODULE 4: Design Thinking and Customer Journey Maps
The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences.
완료하는 데 5시간 필요
6개 동영상 (총 59분), 2 개의 읽기 자료, 3 개의 테스트
6개의 동영상
Design Thinking Part 21m
Mapping Customer Experiences12m
Creating Customer Personas7m
Creating Customer Journey Maps17m
Gies Online Programs3m
2개의 읽기 자료
Module 4 Readings and Resources10m
Congratulations!10m
1개 연습문제
End of Course Survey52m
검토
CUSTOMER INSIGHTS: NEW PRODUCT DEVELOPMENT ORIENTATION의 최상위 리뷰
AM 제공2018년 5월 25일
A very refreshing melange of quirky nuances of the market very neatly portraying the insight that is required for product development. Very enlightening!
IA 제공2019년 6월 21일
This course get my attention to a good strategies of how to evaluate and lunch a new product.
BM 제공2020년 3월 4일
Great course , I really enjoy every session and was very interactive .Thank you coursera
RN 제공2020년 1월 8일
I liked the course's simplicity in delivery. The Quiz format and tool can improve.
자주 묻는 질문
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