About this Course
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다음 전문 분야의 4개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 10시간 필요

권장: 4 Weeks, 5-7 hours per week...

영어

자막: 영어, 베트남어

다음 전문 분야의 4개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 10시간 필요

권장: 4 Weeks, 5-7 hours per week...

영어

자막: 영어, 베트남어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 2시간 필요

Week 1: It All Starts With a Goal

Week 1 will cover the purpose of the course and the foundational framework of knowledge, skill and discipline. We will tackle the expectations for the course and what to anticipate over the next several weeks. Finally, we will discuss the flow of the course and the assignments required for success.

...
8 videos (Total 12 min), 8 readings
8개의 동영상
Setting a Sales Goal1m
Salesperson Vs. Advisor2m
Knowledge, Skill, Discipline Framework2m
Barter Exercise54
Role Play: Barter Exercise2m
8개의 읽기 자료
Meet The Team10m
How Do I Get The Most Out Of This Course?10m
FAQ10m
The 3 Clear Points of Week 15m
Worksheets and Readings30m
Final Project Prep Assignment: Setting a Sales Goal30m
Final Project Prep Assignment: Knowledge Skill Discipline Framework - Course 130m
Capstone Prep Assignment - Barter Project5m
2
완료하는 데 3시간 필요

Week 2: Selling is a Contact Sport

Week 2 gets you ready to make contact with the market. What problem are you solving? What is your target market? Who are the customers within that target market and how will you talk to them? We will discuss and determine several ways to narrow your target list and learn how to write the perfect introductory email.

...
5 videos (Total 9 min), 4 readings, 1 quiz
5개의 동영상
Meeting Preparation Checklist53
Email Introductions2m
4개의 읽기 자료
The 3 Clear Points of Week 210m
Worksheets and Readings30m
Final Project Prep Assignment: Targeting1h
Capstone Prep Assignment - Barter Project10m
1개 연습문제
Final Project Prep Assignment: Writing an Introductory Email30m
3
완료하는 데 2시간 필요

Week 3: Selling Happens in a Conversation

Week 3 will equip you with a framework for a sales conversation that you can use in social situations and many other settings. This part of the sales process is where you are trying to generate leads and determine which prospects are potential customers and which are dead-ends. We will explore how to “on-ramp” a prospect into the right kind of conversation such that you can quickly determine whether this person has potential.

...
6 videos (Total 16 min), 4 readings
6개의 동영상
The 3rd and 4th Gears59
Role Play: Working a Room5m
Building an Exit53
4개의 읽기 자료
The 3 Clear Points of Week 310m
Readings30m
Final Project Prep Assignment: The Art of the Sales Conversation1h
Capstone Prep Assignment - Barter Project10m
4
완료하는 데 5시간 필요

Week 4: Qualify, Hard and Early

In Week 4 we explore the actions to take if the person you are talking to turns out to NOT be a prospect. We will also look at what changes when someone might be a prospect. Finally, we will talk about qualifying which helps quickly determine if someone can and will do business with you.

...
5 videos (Total 6 min), 3 readings, 2 quizzes
3개의 읽기 자료
The 3 Clear Points of Week 45m
Readings30m
Capstone Prep Assignment - Barter Project10m
1개 연습문제
Final Project Prep Assignment: The Art of the Sales Conversation2h
4.8
32개의 리뷰Chevron Right

40%

이 강좌를 수료한 후 새로운 경력 시작하기

38%

이 강좌를 통해 확실한 경력상 이점 얻기

Customer Segmentation and Prospecting의 최상위 리뷰

대학: LLJul 20th 2018

I learned so much from Craig in this course about how to improve my sales efforts. I'm excited to take the entire series of courses, and to further improving. Thank you to him and the team.

대학: SJMar 22nd 2019

Great information for sales professionals. Some of the things you will learn include sending compelling emails to prospects and how to qualify a lead fast. I highly recommend this class.

강사

Avatar

Craig Wortmann

CEO, Sales Engine Inc; Venture Partner, Pritzker Group Venture Capital; Clinical Professor, Kellogg School of Management

노스웨스턴 대학교 정보

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

The Art of Sales: Mastering the Selling Process 전문 분야 정보

Close more deals and improve the performance of any sales team. The Art of Sales Specialization is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company. Knowing how to “get to yes” is a crucial skill that can improve many facets of your life. Prepare to be tested, taught, and transformed as you learn to locate new customers and get great results....
The Art of Sales: Mastering the Selling Process

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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