강좌 소개
Welcome to Demand Analytics - one of the most sought-after skills in supply chain management and marketing!
Through the real-life story and data of a leading cookware manufacturer in North America, you will learn the data analytics skills for demand planning and forecasting. Upon the completion of this course, you will be able to
1. Improve the forecasting accuracy by building and validating demand prediction models.
2. Better stimulate and influence demand by identifying the drivers (e.g., time, seasonality, price, and other environmental factors) for demand and quantifying their impact.
AK is a leading cookware manufacturer in North America. Its newly launched top-line product was gaining momentum in the marketplace. However, a price adjustment at the peak season stimulated a significant demand surge which took AK completely by surprise and resulted in huge backorders. AK faced the risk of losing the market momentum due to the upset customers and the high cost associated with over-time production and expedited shipping. Accurate demand forecast is essential for increasing revenue and reducing cost. Identifying the drivers for demand and assessing their impact on demand can help companies better influence and stimulate demand.
I hope you enjoy the course!
필터링 기준:
Demand Analytics의 1개 리뷰 중 1~1
교육 기관: Mohamed P
•Sep 26, 2019
Two models presented were very detailed.
Course content felt very less.
Coursera provides universal access to the world’s best education,
partnering with top universities and organizations to offer courses online.
© 2020 Coursera Inc. All rights reserved.
