In this course, critique is defined as a detailed, objective analysis of a work of graphic design and its effectiveness. Critique is an integral part of the making process for designers: it’s not just how we determine if a work of design is or is not successful, it’s how we move our work forward. Critique is also where other voices and opinions can be brought into the design process.
The Language of Design: Form and Meaning
캘리포니아 예술대학이 강좌에 대하여
최근 조회 57,347회
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 8시간 필요
영어
자막: 프랑스어, 포르투갈어 (브라질), 러시아어, 영어, 스페인어
배울 내용
Recall and explain a lexicon of key terms relating to form, meaning, and audience, and apply them successfully within an appraisal of graphic design
Establish and articulate criteria for successful outcomes in a design project that are not limited by personal taste.
Employ various ways of talking about visual form, meaning, and context for a given work of design in an objective way.
Develop an ability to engage with a work of design in an objective way.
귀하가 습득할 기술
Visual CommunicationGraphic Design
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 8시간 필요
영어
자막: 프랑스어, 포르투갈어 (브라질), 러시아어, 영어, 스페인어
제공자:
캘리포니아 예술대학
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 25분 필요
Week 1: Course Orientation and Overview
완료하는 데 25분 필요
4개 동영상 (총 9분), 7 개의 읽기 자료
4개의 동영상
Defining Critique2m
Using the Lexicon and the Critique Framework2m
Who this course is for1m
7개의 읽기 자료
About the Critique Framework2m
How to Pass This Course5m
Instructor Presence and Staff Support 1m
Forum Guidelines2m
Requesting Peer Reviews2m
Academic Integrity2m
About CalArts and the Program in Graphic Design2m
완료하는 데 2시간 필요
Week 1: Audience/Context/Culture
This module provides an introduction to the larger ideas and cultural discussions that graphic design work inhabits, and some terms and ideas used within graphic design. We won't be covering a comprehensive dictionary of graphic design terms, but rather introducing a functional language used in the discussion of graphic design in a critique context. We will also discuss and analyze specific works of design and how they relate to the larger cultural context in which design operates, and why this is important. We will also learn about critique culture, and the importance of analyzing work based on subjective criteria rather than personal taste or subjective opinions.
완료하는 데 2시간 필요
5개 동영상 (총 29분), 2 개의 읽기 자료, 2 개의 테스트
5개의 동영상
Thinking Through Making Form6m
Audience5m
Visual Language & Cultural Hierarchy10m
Agenda and function4m
2개의 읽기 자료
Lexicon and Bibliography: Audience/Context/Culture2m
Instructor Critique: Audience/Culture/Context5m
1개 연습문제
Audience / Context / Culture15m
완료하는 데 2시간 필요
Week 2: Basics of Form
In this module we will introduce key concepts and terms used in the critique of visual form in design work. We will cover basic terms used in the discussion of visual contrast, composition, and hierarchy. We will also discuss how to establish a vocabulary for the evaluation of visual form, and use that vocabulary in conjunction with the designer’s intention and the function of the work to build a framework to structure critique.
완료하는 데 2시간 필요
11개 동영상 (총 72분), 2 개의 읽기 자료, 1 개의 테스트
11개의 동영상
Introduction: Basics of Visual Form3m
Visual Contrast: Scale, Shape, Color, and Value5m
Visual Contrast: Line, Texture, Direction, and Movement6m
Contrast and Visual Hierarchy13m
Legibility and Readability4m
Sharpening and Leveling14m
Composition: Figure/Ground (from Introduction to Imagemaking)2m
Case Study/Demonstration Critique 1: April Greiman poster8m
Case Study/Demonstration Critique 2: Raymond Scott Poster6m
Case Study/Demonstration Critique 3: Superbad poster6m
2개의 읽기 자료
Lexicon and Bibliography: Basics of Form2m
Case Study/Demonstration Critiques: Introduction2m
1개 연습문제
Basics of Form15m
완료하는 데 2시간 필요
Week 3: Meaning and Concept
In this module we will focus on ways to describe and evaluate meaning in works of visual design. Using connotation and denotation as a foundation, the lessons in this module explain a range of approaches for creating meaning, from visual metaphor to cliche and parody. By building cultural literacy and developing research skills, we will practice identifying themes in design work and interpreting design concepts.
완료하는 데 2시간 필요
5개 동영상 (총 28분), 2 개의 읽기 자료, 2 개의 테스트
5개의 동영상
Denotation and Connotation3m
Visual Icons, Similes, Symbolism, Metaphors, and Themes5m
Cliche, Pastiche, Appropriation, Parody, and Satire6m
Narrative / Sequence / Storytelling10m
2개의 읽기 자료
Lexicon and Bibliography: Meaning and Concept2m
Instructor Critique: Narrative/Sequence5m
1개 연습문제
Meaning and Concept30m
완료하는 데 2시간 필요
Week 4: Synthesis: Critique and Effective Design
In this final module, you will synthesize all of the skills you have acquired in the previous modules into a structured critique of graphic design work. As you will see, this module is weighted much more heavily toward assessment and practice than previous modules. Assessing the success of a finished piece of design is difficult because there are so many variables to consider at the same time. You have learned the basic lexicon and syntax for talking about design. Now is the time to put all of these skills together to talk about a piece of design in a holistic and effective way.
완료하는 데 2시간 필요
7개 동영상 (총 25분)
7개의 동영상
Agenda and Authorship6m
Why does design look contemporary?4m
Synthesizing the Lexicon, Part 11m
Synthesizing the Lexicon, Part 24m
Synthesizing the Lexicon, Part 32m
Synthesizing the Lexicon, Part 43m
1개 연습문제
Synthesis20m
검토
THE LANGUAGE OF DESIGN: FORM AND MEANING의 최상위 리뷰
DD 제공2020년 7월 10일
With this course, I've learned to critique 'design work' in a meaningful framework. The course was informative and clear. The examples and explanations are helpful. Thank you for this course.
RH 제공2020년 3월 27일
During this course i learned the language of design and my perspective to see design changed a bit. mentors also done a good job.the course is interesting and clear.
JB 제공2020년 5월 6일
A very thorough journey toward the very core of visual communication. It gives you the vocabulary and criteria to embark on an effective and objective design critique.
SV 제공2020년 8월 25일
Besides trying to find some form and meaning in a design of art, the course also teaches to make meaningful connections when you form and express your own thoughts.
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