콜로라도 대학교 볼더 캠퍼스의 Introduction to the Digital Advertising Landscape 학습자 리뷰 및 피드백

beatiful

so good

thnx

So

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The first courses were fairly beginner level, but the final Programmatic course offered by the Trade Desk was very in-depth. Also, the course was almost entirely reading oriented. I prefer a video format, but I understand the high cost of maintaining relevant video content in a constantly evolving industry.

the course content was good. I struggled with the optional submission for reviews and the peer-review process (in terms of the quality of responses required), but would highly recommend it for anyone wanting to understand the marketplace.

The concepts and topics are very well structured, but the Programmatic module is hard to follow as a beginner student in the field. I would suggest adding some basic information before moving on to Programmatic.

Excellent introductory course. weeks 1-5 are definite eye openers about the industry. I have to say that week 6 was anticlimactic , though i understand the design of the course is adding value to the student.

Great lessons here ~ will be more perfect if there is more of examples by images, video and etc. because for some people that really have a zero of marketing world will quite difficult to understand it.

An excellent overview of all the aspects of digital advertising for people outside the industry and even people IN the industry (ahem), covering display/video, social, mobile and search advertising.

Very informative and helpful to a digital marketer like me. Substantial and full of techniques that can apply in the field.

In some cases I wish there was more content. Overall, I learned a lot as someone who has no solid base in advertising.

The course content is good but it should have included more video content. It was almost all reading assignments

Great refresher, though I felt that the peer review could include an option to add feedback on the topics.

very nice and informative. Mostly through study materials, not much of videos are there

It was easy to learn every pace and gladly broaden my knowledge

A well thought out course, leaves you wanting to learn more!

Really great content and course materials.

The course is indeed an eye opener

Very knowledgeable

Good class.

While the people delivering this course have good subject matter knowledge, I cannot recommend it for the following reasons:

1. It's outdated. Most of the course matter is still based in 2019, including many of the linked-out articles. That's an eternity in digital marketing.

2. The course jumps from highly basic to highly technical in a short period of time (during the section on programmatic, conducted by TradeDesk). Discussions on programmatic, PPC, cookie monitoring etc start among the panelists without explaining what those terms actually are. Again, the panelists are knowledgeable, but the structure fails from a course / education point of view, especially since this was meant to be for basics. The kind of conversations that were being had could confuse an experienced digital marketer (I've spent ~8 years in the digital industry on the creative / strat side of things and wanted to brush up on the AdTech part of things, which is why I took this course - it would have been totally befuddling for newbies).

3. Personally, was not a fan of multiple people conducting the course. Some parts were text, some as video by one set of folks, one by another set of folks with no reference to each other. Seemed disjointed.

Apologies to the organizers of this course for critical feedback. They clearly know their stuff, but it needs significant improvement before it can be truly helpful for either newbies or experienced folk.

A​ll of it, save week 6, was terrific. Watching a bunch of young dudes engaging in shop talk peppered with a lot of inside lingo is not a course: it's eavesdropping. They didn't consider what an audience who signed up for a class with the word "Introduction" in the title would know. They appeared to presume that we knew much of what they knew. Regrettable.