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Digital Analytics for Marketing Professionals: Marketing Analytics in Practice(으)로 돌아가기

일리노이대학교 어버너-섐페인캠퍼스의 Digital Analytics for Marketing Professionals: Marketing Analytics in Practice 학습자 리뷰 및 피드백

4.5
별점
2,574개의 평가
528개의 리뷰

강좌 소개

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

최상위 리뷰

OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

AS

Apr 13, 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.

필터링 기준:

Digital Analytics for Marketing Professionals: Marketing Analytics in Practice의 515개 리뷰 중 376~400

교육 기관: Bjorn D L

May 15, 2020

Some of the available readings are not up to date or are no longer present in the given links.

교육 기관: Viviana G T

Feb 24, 2020

The content is useful but I would have loved to see practical examples instead of just theory.

교육 기관: Henry L

Feb 03, 2017

If we can learn by a specific case study to utilize these tools, that would be more practical

교육 기관: Victor C

Aug 08, 2016

It's great to learn from someone so high up in the industry and knowledgeable in this field.

교육 기관: Nicolay K

Oct 19, 2019

Good overview of topics , well structured lectures. However, contents sometimes lack depth.

교육 기관: Jocelyn

Mar 22, 2020

I hope the instructor can teach more practical skills of common analysis softwares.

교육 기관: nasreddine H

Sep 15, 2015

Good intro to implement marketing analytics principal, especially lecture 5 onward.

교육 기관: Smith M

Sep 11, 2019

Insightful and user-friendly course.

Would definitely recommend it to my collogues.

교육 기관: Ana L B

Aug 16, 2016

I liked the 5 highlights per lesson - it helped recap the most important content.

교육 기관: Dove

Dec 08, 2018

Nice course! Easy to follow. I'm looking forward to some more in-depth course!

교육 기관: Deep J G

Jun 13, 2020

I really liked this course. However, I was expecting more hands-on session.

교육 기관: Iveta E

Sep 25, 2019

Easy to follow, but I expected more practical assignments from this course.

교육 기관: Ng K W

Nov 12, 2016

Great, though some parts felt like the lecturer was reading off the slides.

교육 기관: SANDEEP R M

Dec 15, 2019

A little more hands on use of tools would have been a great advantage.

교육 기관: Gilles M

Feb 29, 2016

Great course. One drawback: exercises are not oriented towards actions

교육 기관: FERNANDA G R

Jul 01, 2020

Very good course but a little bit repetitve with the previous course.

교육 기관: Victor N d V B

May 18, 2020

I think it helped me a lot, but not "in practice" as I was expecting.

교육 기관: Melissa D

Apr 10, 2017

Great course, with really good information. Instructor is excellent.

교육 기관: Alejandro M

Mar 20, 2017

Excellent Course, but is not for beginners.

Excellent Professor too.

교육 기관: Cristóbal O E

Jan 11, 2017

Excellent course for Marketing professionals as well as for novices

교육 기관: Juan S D

Mar 03, 2016

Mejor que el anterior, es posible interactuar más con lo aprendido.

교육 기관: Jey G

Jun 30, 2020

Really good concepts but th course does not have much practice.

교육 기관: Diego M

Dec 07, 2019

Some content is outdated in Week 4. For the rest, great course!

교육 기관: Sangeetha

Sep 24, 2016

Good, however the instructor videos could be better in content.

교육 기관: Sumair N B

Oct 16, 2019

The course gives us a good understanding of analytical tools.