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Digital Marketing Analytics in Practice(으)로 돌아가기

일리노이대학교 어버너-섐페인캠퍼스의 Digital Marketing Analytics in Practice 학습자 리뷰 및 피드백

3,204개의 평가

강좌 소개

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

최상위 리뷰


2020년 8월 7일

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


2020년 8월 31일

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

필터링 기준:

Digital Marketing Analytics in Practice의 690개 리뷰 중 201~225

교육 기관: Marlon M

2017년 5월 30일

Absolutely, great course and really drove home to Consumer Decision Journey.

교육 기관: naina k

2021년 12월 8일


교육 기관: olga

2018년 1월 15일

I liked the final module covering the principles of good data vizualization

교육 기관: Sean R

2017년 4월 19일

If you took the first course, this is a must to complete the whole picture.

교육 기관: Omar M

2016년 12월 13일

Very good insights and formation for the professional on digital marketing.

교육 기관: Miguel M

2016년 9월 21일

Excelente Curso para entender el marketing digital aterrizado a la practica

교육 기관: Tumelo M

2019년 9월 11일

This course gave me a clear practical understanding of Analytics. Love it!

교육 기관: nicolas a

2020년 10월 27일

the course is great i have been learning a lot since I started the course

교육 기관: silvana a a h

2020년 10월 8일

This course is very helpful for each marketer. the instructor was perfect

교육 기관: Dedi P

2020년 6월 16일

The lessons taught here are enough to boost my career to the next level.

교육 기관: C.A T

2015년 8월 7일

welcome challenge. Informative but easy to follow for a tech dumb newbie

교육 기관: Ayman G

2020년 7월 13일

Excellent Course ,Excellent Resources,

Thank you Professor Kevin Hartman

교육 기관: Orangel A

2019년 10월 28일

Excellent course !!! The tools it shows totally help digital marketing.

교육 기관: Amanda F L

2019년 5월 29일

Great course, helped me a lot on my daily work! Congrats and thank you!

교육 기관: Jaime R

2015년 11월 27일

Awesome very concrete course on the practicalities of digital marketing

교육 기관: hailing x

2017년 7월 24일

Good class to systematically review the marketing analytics processes.

교육 기관: January K

2017년 5월 24일

I HAVE LEARNED SO MUCH. Nothing beats Coursera for online learning. :)

교육 기관: Vidhya R

2017년 3월 30일

Loved the structure of the course. It was a great learning experience!

교육 기관: Olayinka O A

2020년 6월 26일

Loved Prof Kevin's teaching approach, very relatable and interactive.

교육 기관: Fredrick O

2018년 7월 3일

The course gave out a clear practical approach to marketing analytics

교육 기관: Kumar V

2018년 5월 25일

It will help you to understand the very basis of Marketing Aanlytics.

교육 기관: Vibol M

2017년 12월 17일

Help me a lot in tool development for real practice in data analysis

교육 기관: Juliana P

2017년 8월 14일

Excellent course, really useful and interesting supporting material.

교육 기관: Sylvia N

2016년 4월 25일

Great course, and the instructor makes the class easy to comprehend.

교육 기관: Kim P U

2020년 9월 24일

Clear topics and explanations. Well-prepared slides and transcripts