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Digital Marketing Analytics in Practice(으)로 돌아가기

일리노이대학교 어버너-섐페인캠퍼스의 Digital Marketing Analytics in Practice 학습자 리뷰 및 피드백

3,012개의 평가
651개의 리뷰

강좌 소개

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

최상위 리뷰

2020년 8월 7일

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

2020년 8월 31일

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

필터링 기준:

Digital Marketing Analytics in Practice의 636개 리뷰 중 626~636

교육 기관: Samuel E

2018년 5월 22일

This course, did not provide a level of critical thinking that other classes have provided. The assignments were too easy and did not do a good enough at preparing a student for real world digital analysis.

교육 기관: Rainer B S

2016년 3월 8일

Very basic course without much in depth explanations or insightful matter.

I hope this course is worth the money i paid, I'm starting to regret paying for this.

교육 기관: Destinee G B

2020년 4월 22일

Material provided was not the most engaging and lacked hands on application, so after course comprehension and information retention is not there.

교육 기관: Divya A

2019년 1월 20일

too basic. Relevant for someone who has no background of analytics at all.

교육 기관: Danilo J d C J

2016년 8월 7일

For a practice course I found that was full of theory

교육 기관: Ankit K

2017년 2월 10일

Its theoretical.No practical project to do

교육 기관: Mohamed E H

2020년 7월 18일

Outdated materials, readings and articles

교육 기관: Mayank S

2020년 7월 22일

I found it a bit disappointing

교육 기관: P S K

2016년 12월 7일

Not that helpful for me

교육 기관: Rishab H

2017년 4월 26일

expected so much more!

교육 기관: Tianci Z

2021년 2월 1일

Very poorly designed course.