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Digital Marketing Analytics in Practice(으)로 돌아가기

일리노이대학교 어버너-섐페인캠퍼스의 Digital Marketing Analytics in Practice 학습자 리뷰 및 피드백

3,200개의 평가
701개의 리뷰

강좌 소개

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

최상위 리뷰


2020년 8월 7일

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


2020년 8월 31일

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

필터링 기준:

Digital Marketing Analytics in Practice의 688개 리뷰 중 151~175

교육 기관: Juri B

2020년 4월 22일

Really difficult in some part and very useful, I loved it. I will use the material the course gave me in the future

교육 기관: Serena M

2016년 11월 13일

Well explained, insightful, with manageable but challenging coursework and a lot of resources for further learning.

교육 기관: bikiwe j

2022년 3월 14일

I thouroghly enjoy your teaching style. It is very structured, and it flows seemlessly. Taught like a true analyst

교육 기관: Austin C E

2020년 10월 5일

It really was an awesome experience with this course learnt lot of knew and very applicable concept and much more

교육 기관: raju s

2020년 7월 9일

One understand how to deal with big data and can interpret , helps how to present it and analyse the given data.

교육 기관: Tony T

2017년 6월 6일

Practical tools to analyze data and set up a framework to get the results you're looking for without being bias.

교육 기관: Tatiana

2020년 6월 26일

Very practical, and our course teacher is actually working in the field, which is much better than just theory.

교육 기관: Nkululeko S M

2018년 8월 17일

I love the course, assignment review process was a really a pain. Great course content and perfectly delivered.

교육 기관: kenneth n

2020년 4월 17일

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

교육 기관: Eman E B

2016년 2월 20일

Thanks Professor Kevin for all the work you put in this course ! Great explanation and great information !

교육 기관: Bashar H

2020년 6월 12일

it was amazing to learn about analytics in practice all the new topics are new for me thanks to Mr.Kevein

교육 기관: Hollie D

2020년 5월 18일

Really interesting course, learnt a lot about what I'm actually interested in and it's taught really well

교육 기관: Akshay

2017년 10월 22일

Gives you a really good basic understanding of the depth of analytics required to succeed in this domain.

교육 기관: pamela v

2017년 10월 26일

Loved this class, the information is useful and easy to work with! Great teacher, thanks a lot Coursera!

교육 기관: Saubhagya C

2020년 4월 5일

Not just great content and teaching, but fantastic resources that I'll be using for years. Thank you!

교육 기관: Aishwarya K

2020년 1월 21일

I really enjoyed this course.

it changed my perception of analyzing data and gave a way of thinking.

교육 기관: Latoya D G

2020년 5월 2일

I love these courses!!! I feel proud to continue to acquire news skill to improve my life over all!!

교육 기관: Karen F L

2018년 7월 7일

One of the best courses that I have taken. Invaluable to any marketer!! Kevin Hartman is incredible.

교육 기관: Abhishek G

2016년 10월 21일

Wonderful course and I would recommend everyone to do it who wants insights about digital marketing

교육 기관: Maheshkumar D

2020년 4월 20일

The course was good to start with the journey in digital analytics. thanks, coursera and Illinois

교육 기관: Richa P D

2017년 1월 31일

Superb!!! very useful information i have got after completion of this course. Highly recommended.

교육 기관: Ghayas A

2020년 1월 26일

Very informative and knowledge about the technical terms in the modern Marketing world practices

교육 기관: Jesica S

2020년 11월 30일

Muy útil, interesante y me ayudó a tener nuevas herramientas para desarrollar en mi profesión.

교육 기관: Valeriia S

2020년 4월 14일

This class requires a lot of reading but for sure gives a good basic knowledge of the subject.

교육 기관: Taferant K

2015년 11월 10일

It was very interesting to understand more the analytic and now this part of my business.