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Digital Marketing Analytics in Practice(으)로 돌아가기

일리노이대학교 어버너-섐페인캠퍼스의 Digital Marketing Analytics in Practice 학습자 리뷰 및 피드백

3,086개의 평가
661개의 리뷰

강좌 소개

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

최상위 리뷰

2020년 8월 31일

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

2020년 8월 7일

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

필터링 기준:

Digital Marketing Analytics in Practice의 647개 리뷰 중 201~225

교육 기관: Orangel A

2019년 10월 28일

Excellent course !!! The tools it shows totally help digital marketing.

교육 기관: Amanda F L

2019년 5월 29일

Great course, helped me a lot on my daily work! Congrats and thank you!

교육 기관: Jaime R

2015년 11월 27일

Awesome very concrete course on the practicalities of digital marketing

교육 기관: hailing x

2017년 7월 24일

Good class to systematically review the marketing analytics processes.

교육 기관: January C

2017년 5월 24일

I HAVE LEARNED SO MUCH. Nothing beats Coursera for online learning. :)

교육 기관: Vidhya R

2017년 3월 30일

Loved the structure of the course. It was a great learning experience!

교육 기관: Olayinka O A

2020년 6월 26일

Loved Prof Kevin's teaching approach, very relatable and interactive.


2018년 7월 3일

The course gave out a clear practical approach to marketing analytics

교육 기관: Kumar V

2018년 5월 25일

It will help you to understand the very basis of Marketing Aanlytics.

교육 기관: Vibol M

2017년 12월 17일

Help me a lot in tool development for real practice in data analysis

교육 기관: Juliana P

2017년 8월 14일

Excellent course, really useful and interesting supporting material.

교육 기관: Sylvia N

2016년 4월 25일

Great course, and the instructor makes the class easy to comprehend.

교육 기관: Kim P U

2020년 9월 24일

Clear topics and explanations. Well-prepared slides and transcripts

교육 기관: Ethan S C

2018년 7월 18일

Excellent view of the applications for Digital Marketing Analytics.

교육 기관: Michiel D H

2016년 7월 17일

Very insightful, a great combo of theory and practical information.


2020년 6월 25일

very nice course to understand the Digital Marketing & its basics.

교육 기관: Gulnaz B

2019년 12월 30일

Love it! All materials are easy to catch and practice right there.

교육 기관: Rushabh D

2020년 4월 6일

Really good course with a lot of relevant and useful information.

교육 기관: Israa M R

2018년 8월 19일

i have huge knowledge from this course i will use it in my career

교육 기관: Jay R

2017년 7월 17일

It's a very well structured course. I really enjoyed the journey!

교육 기관: Alexandre R

2019년 6월 30일

Excelente curso. Realmente as aulas ensinam a prática. Parabéns

교육 기관: Karolina K

2017년 7월 11일

This course was indeed very good - informative and challenging.

교육 기관: avishek m

2016년 1월 14일

Very useful and lucidly taught by a very learned person. Thanks

교육 기관: Cesar S

2020년 7월 27일

Excellent tools to analyze data. But the course is too short.

교육 기관: Shalabh D

2020년 5월 17일

Very relevant for Marketers across B2B and B2C organizations.